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Jeni's Splendid Ice Creams · 1 month ago

Social Strategy & Community Lead

Columbus, OH

Full-time

Hybrid

Mid, Senior Level

4+ years exp

Jeni's Splendid Ice Creams is a modern American ice cream company dedicated to making better ice creams and bringing people together. They are seeking a Social Strategy & Community Lead to define the strategy for their social media channels, build community engagement, and create compelling content that resonates with their audience. This role involves collaboration with various teams to align on messaging and drive brand presence on emerging platforms.

Food and BeverageFood Processing

Hiring Manager

Elli Billisits, MHRM, HRPM

Responsibilities

Define the strategy for Jeni’s organic TikTok and Instagram channels and approach

Build and nurture community, responding to comments and messages with confidence, warmth, and speed

Expand Jeni’s presence on new and emerging social media channels

Develop best-in-class content mix including content that is created independently, brand-produced, UGC and influencer-created

Pitch social-first ideas and identify ways to extend the Jeni’s brand and story telling through digital content

Partner closely with brand, creative, innovation, and digital / media teams to align on launches, moments, and messaging

Stay ahead of platform trends, features, and algorithm shifts — and move fast when opportunities arise

Write compelling, thumb-stopping copy and contribute to creative development across visual formats

Set KPIs and oversee ongoing reporting and benchmarking

Qualification

Social media strategyContent developmentAnalytics proficiencyCommunity managementTrend analysisCreative writingPassion for foodEmpathyCuriosityCross-functional collaboration

Required

4–6 years of hands-on social media experience, ideally on the brand side

Fluency in the language, trends, and creators of Instagram, TikTok, and Gen Z internet culture

A strategic mindset with a creative heart — you see how social drives business and builds brand love

Experience developing and managing content calendars and working cross-functionally to bring them to life

Comfort with analytics and using data to inform and improve content

A genuine passion for food — especially what's next in the culinary world — and an ability to translate flavors, textures, and food experiences into irresistible stories

Curiosity, empathy, and enthusiasm for culture, community, and — of course — ice cream