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Charlie Health · 8 hours ago

Growth Marketing Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$101K/yr - $130K/yr

3+ years exp

Charlie Health is a company dedicated to changing the landscape of behavioral healthcare by providing personalized virtual care. The Growth Marketing Manager will be responsible for owning and scaling the paid marketing ecosystem to drive awareness and patient acquisition across both B2C and B2B audiences.

Health Care

Responsibilities

Own and scale all paid channels including Google, Meta, and other digital platforms; oversee campaign strategy, execution, optimization, and budget management

Develop full-funnel paid strategies for both B2C (patient acquisition) and B2B (referral partner and talent acquisition) initiatives

Lead creative and messaging strategy for paid campaigns in partnership with Content, Design, and Product Marketing—ensuring assets are optimized for performance and aligned with brand and clinical standards

Design and execute testing roadmaps including ad creative, audience segmentation, landing page variations, and bidding strategies

Monitor and analyze campaign performance across platforms, maintaining dashboards and producing actionable insights that inform ongoing optimization and broader growth strategy

Collaborate cross-functionally with Growth Strategy, Admissions, Outreach, and Talent teams to align paid performance with business goals and downstream metrics

Identify and pilot new paid opportunities and channels to diversify acquisition efforts and expand reach

Own vendor and agency relationships, staying current with best practices, algorithm updates, and competitive trends in digital marketing

Qualification

Paid search managementPaid social campaignsGoogle AdsMeta Ads ManagerAnalytical skillsBudget managementB2CB2B funnelsProject managementCommunication skillsCross-functional collaboration