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Hexagon Manufacturing Intelligence · 5 hours ago

Global Demand Generation Leader - Stationary Products

United States

Full-time

Remote

Director/Executive

10+ years exp

Hexagon Manufacturing Intelligence is looking for a Head of Global Demand Generation to lead their global campaign engine. This strategic role focuses on building targeted marketing programs and collaborating with various departments to drive pipeline growth and measurable business results.

Machinery Manufacturing

H1B Sponsor Likely

Responsibilities

Lead the Campaigns, Content, and Social teams, driving global campaign strategy, creative execution, and measurable impact

Build and activate a global campaign framework organized by persona, industry, use case, and lifecycle stage

Develop multi-channel programs (digital, content, social, webinars, events) that generate and accelerate qualified pipeline

Partner with Product Marketing to turn complex product value into clear, persona-based stories that move buying groups

Collaborate with Marketing Operations and Paid Digital to optimize data, targeting, automation, and spend efficiency

Align with Corporate Marketing to connect brand storytelling with tangible demand outcomes

Work through matrixed influence with Regional Marketing to align global strategy with local activation — ensuring collaboration throughout the buyer journey that leads to revenue

Integrate AI, automation, and predictive analytics through advanced tools such as 6sense, Jasper.ai, Drift, and People.ai to accelerate execution, personalization, and ROI

Qualification

B2B demand generationGlobal campaign programsMarTech ecosystemsMulti-persona buying groupsLifecycle marketingData-driven decision makingBusiness acumenCross-functional influenceCollaborative leadership

Required

10+ years in B2B demand generation or integrated marketing within SaaS, industrial technology, or manufacturing software

Proven record developing global campaign programs that deliver measurable pipeline and revenue outcomes

Deep understanding of multi-persona buying groups and lifecycle marketing, including aftermarket and service

Hands-on expertise with advanced MarTech ecosystems (6sense, Jasper.ai, Drift, People.ai, etc.) and AI-enabled marketing

Experience leading through matrixed global organizations — strong cross-functional influence and alignment

Collaborative, data-driven leader with business acumen and a bias for action

Company

Hexagon Manufacturing Intelligence

Glassdoor3.9

Hexagon Manufacturing Intelligence helps industrial manufacturers develop the disruptive technologies. It is a sub-organization of Hexagon.

Founded in 2001

North Kingstown, Rhode Island, USA

5001-10000 employees

http://www.hexagonmi.com

H1B Sponsorship

Hexagon Manufacturing Intelligence has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (19)

2024 (38)

2023 (17)

2022 (18)