ROKA · 3 months ago
Military / Law Enforcement Sales Manager
ROKA is an independent performance eyewear brand based in Austin, Texas, seeking an experienced Military & Law Enforcement Sales Lead to drive growth in the military, law enforcement, and government agency sectors. The role involves building and executing a strategic sales plan while maintaining partnerships with various agencies and ensuring product availability and delivery.
ApparelE-CommerceEyewearManufacturingRetailSports
Responsibilities
Build, lead, and execute ROKA’s B2B sales strategy across military, law enforcement, and government accounts
Identify, develop, and maintain partnerships with federal, state, and local agencies; defense contractors, and tactical distributors
Work cross functionally with multiple departments to ensure product availability and flawless product delivery
Partner with the the Marketing team to develop and implement effective sales strategies and promotional campaigns
Monitor performance metrics and implement strategies to improve account success
Conduct market research and analysis to identify new business opportunities and stay ahead of industry trends
Collaborate with the product team to share customer feedback for potential future product development for Military and LEO specific use
Qualification
Required
8+ years experience in military, federal and state agencies, and law enforcement sales with proven success
Prior personal service in one of those channels (Veteran)
Deep understanding of federal and state procurement processes, contracts, and compliance requirements
Excellent communication and interpersonal skills
Self-starter with the ability to work independently
Proven track record in building and refining processes
Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities
Strong organizational skills, attention to detail and business acumen
Strong analytical skills with ability to analyze complex data sets and draw meaningful insights
Excellent communication & presentation skills with the ability to work collaboratively across cross-functional teams
Experience with ERP systems (NetSuite a plus)
Preferred
Existing network of contacts within defense and/or law enforcement organizations preferred
Benefits
Competitive compensation
Employee and industry discounts
Fun and casual but high-performance atmosphere
Onsite corporate gym
Health, dental, vision & FSA, employer paid life insurance
Vacation and sick leave
401(k) with match
Gym membership stipend
Paid maternity (16 weeks) and paternity (8 weeks) leave
Company
ROKA
The finest performance apparel and equipment on the planet.
Funding
Current Stage
Growth StageTotal Funding
$43.35M2018-04-16Series Unknown· $17.75M
2016-06-28Series Unknown· $12.05M
2015-11-06Angel· $3M
Recent News
2025-06-13
Company data provided by crunchbase