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Integral Ad Science · 2 months ago

Senior Director, Global Events

New York, NY

Full-time

Onsite

Lead/Staff, Director/Executive

$161K/yr - $276K/yr

3+ years exp

Integral Ad Science (IAS) is a leading global media measurement and optimization platform. The Senior Director of Events will lead Global Event strategy and plans, collaborating with regional leads to enhance centralized strategies and best practices, while also building impactful experiences across various events.

AdvertisingAnalyticsBig DataDigital Media

Comp. & Benefits

Responsibilities

Develop and flawlessly implement Event strategy & plans and report out against quantitative goals, iterating as business priorities evolve

Own the centralized Global Event strategy and best practices while enabling regional teams to provide input, adapt initiatives to local needs, and execute effectively

Coach and develop skills across the Events team to create best-in-class experiences pre, during, and post events

Champion cross-functional collaboration across the Marketing team (Comms, Design, Content, Growth/Demand) and the organization (Sales, Product Marketing, Research & Insights)

Own all Global and AMER tentpole events strategy & activation ensuring events reach and engage the audiences we care about across target customer & prospect accounts, taking into account competitor presence

Support Regional tier 3 event execution by creating a Global “event-in-a-box” templated approach to enabling Sales to activate smaller events on the ground

Lead owned & operated event speakership programming end to end- from speaker selection, to abstract, to topic development and prep

Identify paid event speakership opportunities and thematics, working with Comms team who will select the speaker and own programming

Work in partnership with Comms to maximize the value of events with adjacent PR/editorial/social and Growth Marketing to promote across website/email channels

Conduct post event surveys and ongoing feedback loops with internal event attendees to create data-driven insights that help optimize Events strategy

Report on Global Events Sales pipeline impact and ROI

Qualification

Event MarketingBudget ManagementAdTech Industry ExperienceCross-Functional CollaborationProject ManagementCoaching & Skill DevelopmentAgency & Vendor ManagementEvent SpeakershipsLeadership Alignment

Required

Ability to present to, and get alignment from, Regional and Global Sales & Marketing leadership

Demonstrated ability to not only lead but to coach a team while growing skillsets - with experience managing remote International team members

Strong ability to partner with other functions using strong interpersonal skills to influence and drive decisions

Core expertise in driving event ROI across tentpoles, industry conferences, and partner programs

Strong experience in leading thought leadership programming in partnership with Comms, selecting best stages/times, topics, and speakers that align with business key narratives

Skilled in building, managing and tracking complex event budgets, maximizing ROI and working with Procurement as needed

Experience selecting and managing third-party vendors (as needed)

Ability to juggle a high volume of Global and regional events, timelines, and stakeholders effectively

Worked a minimum of 3 years in the B2B AdTech/SaaS space