Speak · 3 months ago
Marketing Analytics Lead
San Francisco
Full-time
Onsite
Senior Level
5+ years expSpeak is an AI English tutor that aims to reinvent language learning. As the Lead for Marketing Analytics, you will own the analytics function that supports global growth, partnering with teams to guide investment decisions and build frameworks for measuring marketing performance.
Artificial Intelligence (AI)E-LearningLanguage LearningSpeech Recognition
Responsibilities
Own and evolve Speak’s global marketing analytics function, including dashboards, attribution, experimentation, and incrementality/MMM
Partner with growth globally teams to guide investment decisions across performance, CRM, brand (TV, OOH), ASO/SEO, influencer, and offline channels
Design and manage the analytics infrastructure that supports accurate, fast, and scalable insights across markets and platforms
Build and operationalize frameworks for measuring CAC, LTV, ROI, incrementality, and media efficiency
Accelerate experimentation velocity by supporting the design, execution, and analysis of A/B and market-level tests across creatives, lifecycle, and product surfaces
Collaborate cross-functionally with product, engineering, and finance teams to identify levers for acquisition, retention, and monetization
Shape forward-looking strategy by analyzing media fatigue, market saturation, and competitive benchmarks
Hire and mentor junior team members, scaling the team alongside the business
Qualification
Required
5–7+ years of experience in high-performance analytics roles, with at least 3 years focused specifically on growth or marketing analytics
Deep familiarity with multi-channel marketing measurement, including attribution systems, LTV/CAC frameworks, and MMM/incrementality testing
Expertise in SQL, plus hands-on experience with BI tools like Mode, Looker, or Tableau
Experience designing and running marketing and pricing/packaging experiments (creative tests, landing pages, CRM, geo tests, etc.)
Demonstrated ability to influence growth, product, finance, and marketing stakeholders with clear, actionable insights
Strategic mindset—someone who can zoom out and prioritize, not just execute analyses
Clear, compelling communicator who can explain complex ideas to non-technical audiences
Preferred
Bonus points for
Company
Speak
The language learning app that gets you speaking
51-200 employees
H1B Sponsorship
Speak has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (3)
2024 (3)
Funding
Current Stage
Growth StageTotal Funding
$152MKey Investors
AccelBuckley VenturesLachy Groom
2024-12-10Series C· $78M
2024-06-21Series B· $20M
2023-07-19Series B· $16M
Leadership Team
Andrew Hsu
Cofounder & CTO
Recent News
2025-12-11
2025-12-03
Company data provided by crunchbase