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rag & bone · 4 months ago

Director, Social Media and Content Strategy

New York, NY

Full-time

Onsite

Director/Executive

6+ years exp

rag & bone is a fashion brand founded in New York, known for its commitment to quality and originality. They are seeking a Director of Social Media and Content Strategy to lead their global social media presence, focusing on brand awareness, community engagement, and revenue growth.

ApparelE-CommerceFashion

Responsibilities

Develop and lead the overall social media strategy across all platforms (Instagram, TikTok, YouTube, X, Pinterest, LinkedIn, etc.) aligned with brand objectives

Manage and grow a team of social media managers, content creators, and community specialists

Collaborate with creative, PR, e-commerce, and influencer teams to align messaging and campaigns across all customer touchpoints

Oversee the creation and curation of compelling content, ensuring it reflects the brand voice, aesthetics, and seasonal narratives

Utilize analytics and insights to optimize content, track KPIs, and continuously improve engagement, reach, and ROI

Collaborate on the execution of paid and organic social media campaigns, including product launches, influencer collaborations, and brand moments in partnership with the digital marketing team

Stay ahead of trends, platform updates, and cultural moments to keep the brand relevant and ahead of the curve

Foster and grow our online community, encouraging two-way engagement and creating advocates for the brand

Own and manage the social media calendar, integrating key marketing initiatives, product drops, and events

Qualification

Social media strategySocial media analyticsLeadership experienceContent creationPaid social strategyVisual storytellingInfluencer collaborationSEO knowledgeEmerging platformsCommunication skills