Apply on Employer Site

Columbia Sportswear Company · 6 hours ago

Senior Field Marketing Specialist - 4 Positions in these locations: Florida, North Carolina or South Carolina, Georgia, and Texas

Tallahassee, FL

Full-time

Hybrid

Senior Level

5+ years exp

Columbia Sportswear Company is seeking a Senior Field Marketing Specialist to drive regional engagement and digital growth for their Performance Fishing Gear category. The role focuses on building connections with wholesale partners and local communities through event execution, account activation, and influencer collaboration.

ApparelInnovation ManagementManufacturingOutdoorsRetailSporting GoodsSports

Responsibilities

Organize and execute in-store and off-site events that engage local fishing communities, nonprofits, and business partners

Conduct business-to-business outreach to build relationships that increase PFG within our wholesale channels to drive brand awareness

Collaborate with fishing wholesale accounts to support marketing campaigns, product launches, and seasonal promotions

Maintain feedback loop with sales leads to identify trends and surface new account opportunities

Coordinate product seeding, social collaborations, and content activations to expand brand reach

Identify and manage partnerships with fishing influencers, athletes, and outdoor personalities

Create and manage social content that highlights influencers, events, products, partnerships, and community

Align content strategy with seasonal marketing plans and brand guidelines

Support performance marketing efforts across email, social, and digital platforms

Use analytics and segmentation to optimize campaign performance and generate qualified leads

Work closely with Marketing, Merchants and Sales teams to ensure alignment with business KPIs

Continuously test and refine marketing tactics to improve account sell-thru

Qualification

Event executionAccount managementContent developmentSocial media marketingNetworkingMulti-taskingCommunication skillsSelf-motivated

Required

Bachelor's degree in marketing, Business and/or Finance

Typically required 5-8 years of professional experience and strong competency with the application tools, systems and process to accomplish the job

Minimum of 3-5 years as an individual contributor to hit quotas in sales and account management

Proven ability to achieve quotas and forecast accurately

Extensive experience with high volume account management, various size groups, high touch customer service and ability to adapt to customers as needed

High level of comfort and experience using LinkedIn and proven ability to network, attract, build and maintain strong business relationships

Strong interpersonal, communication and presentation skills

Knowledgeable about the fishing community in your area and where to shop for fishing gear

An outstanding communicator, both written and verbally

Self-motivated with the ability to multi-task and work both independently and collaborate with various types of teams

Benefits

401k plan plus a generous company match

Medical, dental, vision, life Insurance

Disability

Flexible spending accounts

Health savings account

Assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services)

EAP + which is free and confidential 24/7/365 counseling services

Extensive wellness benefits

Employee discounts

Generous time off program

Company

Columbia Sportswear Company

Glassdoor3.8

Based in Portland, Oregon, Columbia Sportswear Company (NASDAQ: COLM) is a global outdoor brand that crafts active lifestyle gear fortified with industry-leading technologies and tested in our backyard.

Founded in 1938

Portland, Oregon, USA

5001-10000 employees