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Via · 1 week ago

Public Relations Associate

New York, NY

Full-time

Onsite

Entry Level

$65K/yr - $85K/yr

2+ years exp

Via is a technology company transforming transportation globally, aiming to improve daily commutes and reduce environmental impact. As a Public Relations Associate, you will coordinate global partner launches, draft press materials, and enhance Via's presence in local media, while collaborating with various teams to tell impactful stories.

LogisticsMobile AppsReal TimeRide SharingTransportation

Responsibilities

Take a leading role in the coordination of global partner launches and milestone celebrations - including announcements and events

Draft press releases, pitches, and messaging to support partner launch and celebration efforts, all while accurately conveying the Via brand

Maintain regular communication with Via commercial teams to support priority markets

Liaise closely with Rider Growth, Policy, Operations, and Partner Success teams to uncover opportunities for PR to partner on marketing efforts

Elevate the voice of the rider and the voice of our partners in local media

Inform social media content (LinkedIn, Twitter, Facebook) related to press announcements and top media placements

Manage and maintain media lists, with ongoing audit of “who’s who” in the tech, transit, and local media landscape

Be responsible for daily media monitoring and reporting

Draft monthly “Via in the News” coverage reports for global employees and investors

Qualification

Public relations experienceMedia landscape understandingPress coverage securingCreative thinkingCommunicationEvent managementWriting skillsRelationship buildingOrganizational skills

Required

Minimum of 2+ years of experience in public relations or communications, either at an agency or in-house

Understanding of the media landscape

Personal experience developing pitches and securing press coverage

Creative thinker who can develop out-of-the box solutions and storylines

Strong communicator, who is able to adapt their level of detail depending on the audience

Energetic and personable, able to build relationships with partner press teams and internal stakeholders, manage launch events, and local media on the ground

Independent, organized, and self-starter who is comfortable taking on a high level of responsibility

Excellent writer - clear, concise, and interesting

Humble, low ego, team player