Gusto · 5 hours ago
Product Designer, Growth Leads
Greater Seattle Area
Full-time
Hybrid
Senior Level, Lead/Staff
$172K/yr - $215K/yr
10+ years expGusto is on a mission to grow the small business economy by providing essential services like payroll and HR. They are seeking a Senior Staff Product Designer to enhance Gusto's top-of-funnel experience, focusing on user engagement and conversion through innovative design and AI technologies.
Bookkeeping and PayrollEmployee BenefitsEnterprise SoftwareFinancial ServicesFinTechHuman ResourcesSaaSSoftware
Responsibilities
Drive the end-to-end design strategy and execution across Gusto.com and other top-of-funnel touchpoints, including campaign-driven experiences
Lead vision work to evolve the Gusto.com experience, balancing long-term strategic thinking with iterative improvements that drive immediate impact
Craft elegant, conversion-optimized user experiences that clearly communicate Gusto’s value proposition and build trust with diverse audiences
Design for modularity and scale, balancing compelling brand storytelling with CMS and system constraints
Drive personalized, high-impact user journeys tailored to varied customer segments and needs
Partner with Marketing, Product, Engineering, and Data to craft and test data-informed hypotheses and launch rapid, iterative experiments
Develop and execute experimentation programs to optimize user flows and inform decisions at scale
Stay ahead of how AI is transforming organic search and discovery, evolving Gusto.com’s architecture and content strategy to remain optimized for SEO and localized (GEO) behaviors
Leverage AI-assisted tools and insights to prototype faster, surface opportunities, and design personalized experiences that improve conversion
Collaborate with cross-functional partners to define responsible, transparent, and human-centered uses of AI in growth and acquisition experiences
Explore and prototype AI-enhanced CMS workflows that enable dynamic content creation, intelligent segmentation, and faster test iteration
Evolve Gusto’s design system and brand language to support intelligent, adaptive experiences—balancing automation with human creativity and craft
Advocate for customer-first, empathetic design thinking that supports trust-centered growth
Mentor and uplift designers across the Growth team—fostering craft, experimentation, and AI fluency across design practice
Qualification
Required
10+ years of product design experience with a strong focus on growth, marketing, funnel optimization, and crafting top-of-funnel experiences
A portfolio that showcases elegant, high-conversion design work across web and responsive surfaces
Proven ability to design for CMS-driven systems, modular frameworks, and complex, interconnected product experiences
Deep understanding of information architecture, UX best practices, and service design principles—especially for lead generation and content-heavy surfaces
Strong visual craft with a sharp eye for layout, hierarchy, and brand storytelling
Demonstrated ability to translate user research and data into clear, actionable design solutions
Experience defining and prioritizing high-impact design work in collaboration with cross-functional teams
Fluency with modern AI and design tools (e.g., AI-assisted prototyping, generative content systems, predictive analytics) or a strong desire to learn and experiment with them
Ability to connect emerging AI capabilities to business and customer value—balancing innovation with ethical and transparent design practices
Curiosity and self-motivation to explore how AI can accelerate creativity, experimentation, and customer understanding
Strong communication and collaboration skills, with a low-ego, team-first mindset
Comfortable working in ambiguity and driving progress in fast-paced, iterative environments
A track record of mentoring and coaching designers to elevate team-wide design quality
Benefits
Health insurance
401(k)s
Competitive compensation packages
Strong emphasis on equity based compensation
Company
Gusto
Gusto is an HR and payroll platform that simplifies complex tasks, empowering businesses to focus on what matters most.
1001-5000 employees
H1B Sponsorship
Gusto has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (49)
2024 (54)
2023 (19)
2022 (37)
2021 (24)
Funding
Current Stage
Late StageTotal Funding
$746.1MKey Investors
Friends & Family CapitalT. Rowe PriceAkkadian Ventures
2023-01-28Series Unknown
2022-05-12Series E· $55M
2021-08-10Series E· $175M
Leadership Team
Josh Reeves
Head of Gusto (CEO) and Co-Founder. Building Gusto for the Long Term.
Edward Kim
Co-founder and Head of Technology
Recent News
General Catalyst
2025-12-30
Digital Commerce 360
2025-12-20
2025-12-19
Company data provided by crunchbase