NewsBreak · 2 months ago
GTM Manager (ESP)
Mountain View, California, United States
Full-time
Onsite
Mid, Senior Level
$125K/yr - $220K/yr
5+ years expNewsBreak is a Content Intelligence platform shaping the future content economy, with over 40 million monthly active users. They are seeking a GTM Manager for Aigeon.ai, responsible for executing and proving the commercial model for their new Email Service Provider product, focusing on user acquisition, market positioning, and cross-functional execution.
Advertising PlatformsArtificial Intelligence (AI)Content CreatorsSearch Engine
Responsibilities
Develop and Execute User Acquisition Strategies: Relentlessly test and iterate on various acquisition channels (e.g., outreach, partnerships, paid, content) to identify and scale the most efficient sources of high-quality leads
Lead Generation & Prospecting: Research and identify potential high-value leads and key accounts (newsletter creators, small media brands, content-driven businesses) for targeted outreach and sales-led motions
Financial Forecasting: Own the top-line revenue forecast, build and manage business models, identify and track key growth metrics
Market Segmentation: Conduct deep market research to refine and validate our Ideal Customer Profile (ICP) and high-value segments in the newsletter/content creation economy
Messaging & Positioning: Work closely with product marketing team to craft compelling, differentiated messaging and positioning that clearly articulates the unique value of aigeon.ai (especially its AI features) compared to legacy ESPs and newer competitors
Competitive Intelligence: Continuously monitor competitors and market trends, feeding actionable insights back to the Product and Engineering teams to influence the roadmap
Product-GTM Coordination: Serve as the critical bridge between the Executive, Product, Engineering, and Business Development teams. Coordinate all cross-functional activities to ensure key features and product launches are shipped on time with a complete GTM plan
GTM Playbooks: Develop initial playbooks, pricing guidance, and objection-handling materials for any outreach or partnership development activities, focusing on repeatability and scale
Qualification
Required
5+ years of experience in Go-to-Market, Growth Marketing, Product Marketing, or a similar commercial role in the SaaS industry
Proven Experience in an Early-Stage Environment: You have a track record of outreaching and acquiring leads, preferably at a Seed to Series B/C stage company ($0M - $10M ARR)
Data-Driven & Analytical: Expert-level proficiency in leveraging data to inform strategy, manage a forecast, and demonstrate an impact
Strategic & Tactical Versatility: The ability to think strategically about market fit and business growth while being willing to execute hands-on daily tasks (e.g., setting up a marketing campaign, writing initial email copy, conducting lead research)
Communication & Leadership: Exceptional written and verbal communication skills, with the ability to influence cross-functional teams and present complex ideas to key stakeholders
Preferred
Strong expertise in the Email Service Provider (ESP), Newsletter, or Creator Economy landscape
Benefits
Discretionary bonus
Options
Company
NewsBreak
NewsBreak is the leading platform that connects people with the information that truly matters, through technology
51-200 employees
H1B Sponsorship
NewsBreak has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (28)
2024 (6)
2023 (7)
2022 (10)
2021 (18)
2020 (12)
Funding
Current Stage
Growth StageTotal Funding
$147.6MKey Investors
Francisco Partners
2021-01-07Series C· $115M
2019-09-26Series B· $11M
2017-05-11Series B· $7.6M
Leadership Team
Jeff Zheng
Founder & CEO — we are hiring!
Corey Frankel
Strategic Partner Manager
Recent News
Company data provided by crunchbase