Real Chemistry · 2 months ago
starpower - Director, Digital & Influencer Strategy
Water Street - New York
Full-time
Onsite
Director/Executive
$95K/yr - $150K/yr
8+ years expReal Chemistry is a global agency focused on transforming healthcare through innovative strategies and AI-driven insights. The Director of Digital & Influencer Strategy will lead the development and execution of influencer marketing strategies, mentor the strategy team, and ensure seamless collaboration across various teams to drive impactful results for clients.
Health Care
Responsibilities
Support the development and execution of influencer marketing strategy and offerings across a diverse portfolio of brands and industries
Drive best practices, measurement frameworks, and ROI benchmarks to ensure influencer activations deliver meaningful business results
Partner closely with account leads to integrate Digital Innovation Center of Excellence (DICE) offerings into workstreams and larger, integrated campaigns
Mentor a growing Strategy team, embedding influencer expertise at the core of their development and elevating starpower’s strategic capabilities
Lead the development and execution of data-driven influencer marketing strategies for starpower clients
Advise starpower account teams on day-to-day influencer and celeb campaigns from vetting, contracting to content briefing, partner deliverables and reporting
Contribute to larger integrated marketing campaigns by counseling leads on influencer activation strategy to enhance relevance and impact
Lead paid strategy development for influencer activation
Identify opportunities for experiential and real-world activations/events that deepen influencer engagement or generate content for clients
Partner with account leads and DICE leads to ensure influencer workstreams are integrated and seamless
Collaborate with starpower partners including talent agencies, managers, and influencer (and social) platforms to cultivate deeper relationships
Manage expectations with DICE senior leadership; present results, roadmap and strategic recommendations
Establish campaign KPIs and benchmarks; manage report template optimization based on performance and platform updates
Analyze client results to inform recommendations for optimization and future campaigns
Support the rollout of dashboards and frameworks to bring transparency and consistency to influencer performance reporting for starpower clients
Mentor and guide high-performing DCOE team members on influencer best practices, campaign execution, and client management
Stay current on emerging platforms, trends, best practices as well as FTC and SAG guidelines/requirements and assigned client standards and
Develop and manage trend reporting and share across starpower internally and with clients
Facilitate training and internal education of influencer best practices and efficient ways of working
Qualification
Required
8+ years of client service and talent procurement experience
Proven track record in influencer marketing, including strategy, measurement, and integration
Deep understanding of pop culture and entertainment trends
Strong relationships with talent agencies, managers, and publicists
Experience negotiating talent deals and managing campaign budgets
Familiarity with FTC guidelines and SAG requirements
Strong written and verbal communication skills, including deck creation and client presentations
Benefits
Comprehensive benefit program and perks, tailored to your region
Free snacks to keep you running all day long
Generous holiday and paid time off
Options for private medical, dental, and vision plans
Support in saving for the future
Mental wellness coaching and support
Access to more than 13,000 online classes with LinkedIn Learning
Company
Real Chemistry
Real Chemistry is a health innovation company dedicated to making the world a healthier place for everyone
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Andy Johnson
Chief Information Officer
J
Jeff Byrne
Group Director of Research and Development
Recent News
2025-10-31
2025-10-27
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2025-10-26
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