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Via · 3 hours ago

Content Marketing Associate Principal

New York, NY

Full-time

Onsite

Mid Level

$85K/yr - $115K/yr

3+ years exp

Via is a technology company transforming transportation worldwide, seeking a seasoned Content Marketing Associate Principal to lead its thought leadership and content marketing strategy. This role involves crafting compelling narratives and executing a global content strategy to influence business growth and engage various audiences.

LogisticsMobile AppsReal TimeRide SharingTransportation

Responsibilities

Narrative architecture: Partner directly with Executive Leadership, Sales, Product, and Policy teams to identify and develop narrative themes that capture Via’s vision, translating complex technology and public policy concepts into compelling, accessible stories

Content strategy: Help define and execute Via’s global content strategy and editorial calendar including blog posts, white papers, executive-level presentations, video scripts, press releases, etc

Content creation: Craft the right content for the right audience through the right channel in order to maximize impact and make the best use of resources

Editorial guidance. Establish standards and guidelines, and mentor team members to produce high-quality content in the Via voice

Performance & impact: Establish key performance indicators (KPIs) for content, tying performance directly to engagement and positive sentiment

Qualification

Content strategyThought leadershipSEO expertiseContent performance measurementNarrative architectureCollaborationMentoring

Required

Minimum of 3+ years of progressive experience in content strategy, thought leadership, or content marketing

A world-class writer and editor with a strong portfolio that demonstrates the ability to flex to meet the audience - creating both long-form, authoritative content (e.g., white papers, research reports, policy briefs), and short form blog posts, press releases, and scripts

Demonstrated experience translating complex data, product roadmaps, or technical/policy concepts into clear, persuasive, and interesting narratives for an executive audience

Proven ability to operate strategically, influence stakeholders at all levels, and manage a multi-channel content program that drives measurable business outcomes

Expertise in SEO, content performance measurement (Google Analytics, etc.), and mapping content to the customer journey

Highly resourceful, autonomous, and capable of operating as a content leader in a dynamic, fast-paced global organization

An intuitive collaborator who excels at unifying stakeholders around a common content strategy, balancing global consistency with local relevance

A mentor and coach who elevates the writing output across the team, brings out the best in others, and thrives developing talent