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CooperVision · 5 hours ago

Associate Brand Marketing Manager

Victor, NY

Full-time

Onsite

Entry, Mid Level

$100K/yr - $130K/yr

1+ years exp

CooperVision is a leading manufacturer of soft contact lenses, dedicated to solving vision challenges. The Associate Brand Marketing Manager will be responsible for developing and executing brand strategies, managing marketing programs, and collaborating with cross-functional teams to enhance brand performance and drive sales.

Health CareManufacturingMedical Device

Hiring Manager

Arifa I Kazmi, PHR

Responsibilities

Develop deep understanding of CVI product portfolio

Responsible to develop, optimize, and manage the claims and messaging to support the brand strategy

Supports execution of brand strategy, leveraging data to develop marketing plans for all delegated brands and products

Supports go-to-market for new product and program launches, collaborating across the company to successfully execute

Manages timelines, checklists, asset delivery and supports rep training rollout

Translates insights/data into actions to support program development

Serves as key interface with Sales organization to ensure that managed brand marketing strategies are well communicated and executed, and that all necessary support is available to ensure effective execution in market. This includes updating sales collateral, gathering of field feedback and management of asset libraries

Prepares materials for medical/legal review process submissions, tracks status and revises content based on feedback

Supports research execution, surveys and analysis of customer feedback

Helps coordinate content for advisory boards, webinars and peer-to-peer education events

Owns pricing communication, sales promotions, and messaging/campaigns for promoted brands by collaborating with sales, agency partners, and other cross-functional teams

Proactively pursue continuous improvement of brand and market conditions through ad hoc analyses

Works with Global Marketing team as required on strategic product initiatives

Responsible for monthly/quarterly performance reporting leveraging various internal and external data sources

Tracks KPIs weekly/monthly/quarterly and highlights risks/opportunities

Evaluates and analyzes trends and market dynamics to ensure competitive positioning and develops appropriate response to competitor initiatives

Leads the development, implementation, and measurement of marketing initiatives; with cross-functional input, determines effectiveness of these programs and based on findings develops recommendations for future initiatives

Prepares draft forecasts based on data, trends and sales input

Develops annual fiscal sales budgets and monthly demand forecasts for all managed products

Builds models and gathers data to feed those scenarios

Helps manage vendor relationship, writes briefs and analyzes research result

Challenges the status quo through recommendations based across data sets

Supports the development of campaign strategies with customer data and insights

Develops sales enablement collateral; coordinates design and approvals

Develops drafts/briefs/templates that accelerate the creation of key marketing execution materials

Helps inform strategy for white papers and case studies

Participates in the annual development of regional objectives as set out in the long-range strategic plan

Supports the development of brand performance and presentations as needed including annual brand planning

Performs other duties related to marketing and/or product management as required

Qualification

Data analysisBrand managementMarketing strategySalesforce.comMicrosoft OfficeMulti-taskingProactive attitudeCommunication skillsInterpersonal skills

Required

Strong written and verbal communication skills; ability to work with all levels within the organization

Strong influencing skills – able to work across the commercial organization to achieve goals

Can distill complex items into senior level updates

Must be proactive, self-motivated with a can-do attitude

High level of ownership, accountability, and initiative

Excellent communication and interpersonal skills – verbal, written and presentation

Ability to multi-task and establish priorities

Proficient with office software including Microsoft Office and Outlook and other applications

Highly skilled in data analysis and visualization (Excel and others), experience with Salesforce.com a plus

1-3 years related experience in product or brand management, preferably in the health care industry. Related technical background preferred

Bachelor's degree in Business, Marketing, or related field; MBA/Master's a plus

Company

CooperVision

Glassdoor3.8

CooperVision is one of the world’s leading manufacturers of soft contact lenses and related products and services. It is a sub-organization of The Cooper Companies.

Founded in 1980

Fairport, New York, USA

5001-10000 employees