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Medica · 3 hours ago

Lead Performance Marketing Analyst

Hopkins, MN

Full-time

Hybrid

Mid, Senior Level

$87K/yr - $131K/yr

5+ years exp

Medica is a nonprofit health plan serving over a million members across multiple states. They are seeking a strategic, data-driven Lead Performance Marketing Analyst to enhance marketing initiatives and optimize performance, while mentoring other analysts in the team.

Health CareMedical

No H1B

Responsibilities

Gather data from diverse sources, then clean, process, and structure it for analysis and model development. This includes integrating data from various tables and systems to enable personalized customer communications

Develop robust measurement frameworks and experimentation plans to uncover actionable insights and continuously improve marketing performance

Build and refine predictive models to guide budget allocation and maximize ROI across channels and campaigns

Empower marketing and business partners through self-service analytics, training, and intuitive data visualizations that drive smarter decision-making

Contribute to the development of a centralized marketing Datamart, ensuring clean, accessible, and scalable data to support advanced analytics and reporting

Qualification

Marketing analyticsSQLPythonRData visualization toolsMarketing attributionMedia mix modelingA/B testingStakeholder managementMarketing data infrastructureCommunication skills