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Zimmerman Advertising · 2 months ago

Sr. Media Planner

Fort Lauderdale, FL

Full-time

Onsite

Mid, Senior Level

2+ years exp

Zimmerman Advertising is seeking a Sr. Media Planner who will plan, negotiate, and execute digital media campaigns for assigned client accounts. This role involves managing day-to-day planning and analysis while fostering strong relationships with media vendors, clients, and partner agencies.

AdvertisingSocial Media

H1B Sponsor Likely

Responsibilities

Work alongside offline Integrated media planning and buying teams to provide digital insight for objectives and strategies applied to overall client media plan; Plan digital media campaign strategy in tandem with traditional media team

Research, plan, execute and manage performance reporting and analysis/optimization efforts for digital media campaigns that may include most or all of the following: Digital Display (both rich and standard executions), Online Radio, Video, Mobile Display, Online Gaming

Work alongside paid search and SEO teams to manage internal communications, performance reporting and budget allocation for assigned accounts

As directed and overseen by the Digital Media Supervisor, responsible for organizing, implementing and controlling the day-to-day media planning development process including coordination among assistants

Oversee and train assistant level employees for the support-level work they perform and also help guide their overall growth and development

As directed and overseen by the Digital Media Supervisor, present recommendations, POVs and select analyses to clients and Account Service personnel as well as performance reporting delivered and presented to client on regular basis, often weekly

Use digital media tools and resources as needed to research and plan client campaigns, including competitive analysis (using TNS/Kantar) and site traffic and demographic concentrations (Comscore)

For all assigned accounts, manage client media billing approval and invoice reconciliations; Issue IATB documents for client approval and insertion orders from EAS/Landmark for all managed digital media buys

Qualification

Media planningDigital media campaignsMS Office proficiencyDigital vendor managementPerformance reportingNegotiation skillsAd server knowledgePresentation skills

Required

Bachelors degree in business, marketing, advertising or related field

2-4 years media planning experience; Media and/or Agency Industry; Digital and Traditional, TV, Cable, Radio, Digital experience is highly preferred

Demonstrated presentation and writing skills

Experience negotiating with and managing digital vendors

Experience evaluating and recommending strategy and placements for digital campaigns

Proficiency with MS Office: Outlook, Excel, Word and PowerPoint

Preferred

Experience in retail, restaurant and/or franchisee operations is highly desirable

Full service agency experience preferred, but not required

Working knowledge of various ad servers (Atlas, DoubleClick, Sizmek) is a plus

Company

Zimmerman Advertising

Glassdoor2.9

Zimmerman Advertising is a professional full-service advertisement agency, specializing in retail business.

Founded in 1984

Fort Lauderdale, Florida, USA

501-1000 employees

https://www.zadv.com

H1B Sponsorship

Zimmerman Advertising has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2023 (2)

2022 (2)