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Sono Bello · 1 week ago

Director, Digital Product

Chicago, IL

Full-time

Hybrid

Director/Executive

$147K/yr - $184K/yr

10+ years exp

Sono Bello is America's top cosmetic surgery specialist, seeking a Director of Digital Product to enhance their digital experience. The role involves leading digital product strategy, improving user engagement, and driving business growth through data-driven insights and effective collaboration across teams.

CosmeticsHealth CareMedical

Responsibilities

Lead the digital product strategy and roadmap focused on acquisition, engagement, and conversion

Establish the vision and structure for digital experience as a core marketing function, building the processes and tools that enable growth

Define and manage frameworks for prioritization, experimentation, and performance measurement across digital initiatives

Work directly with performance data to understand where users drop off, what drives engagement, and how to improve conversion

Build business cases and ROI models for digital investments and new initiatives

Partner with analytics and operations teams to connect digital engagement to consultations and overall business results

Partner with creative and brand teams to ensure the digital experience reflects Sono Bello’s identity and connects emotionally with patients

Own the SEO strategy across technical, structural, and content areas to support sustained organic growth

Apply a merchandising mindset to the digital experience, ensuring content and calls to action are presented effectively

Collaborate with engineering, and operations to create seamless user experiences from discovery to scheduling or consultation

Communicate insights, progress, and priorities to marketing leadership to guide planning and investment

Manage projects from planning through execution, ensuring timely delivery and quality

Explore new technologies and tools, including AI and personalization, to enhance efficiency and performance

Foster a culture of curiosity, testing, and continuous improvement across all digital work

Qualification

Digital product managementSEO strategyGrowth marketingGA4A/B testingMartech systemsPrioritization skillsCommunicationOrganization skillsCollaboration

Required

10-15+ years of experience in digital product management, growth marketing, or a related field focused on acquisition and conversion

Proven success improving website performance, SEO, and conversion rates

Strong analytical foundation with experience using GA4, Tag Manager, A/B testing, and optimization tools

Experience with various Martech systems and CMS platforms. comfortable working with tools that power personalization, content management, A/B testing and site optimization

Ability to partner and connect with UX, content, and data to improve engagement and conversion

Experience collaborating across marketing, engineering, design, and operations

Strategic thinker who can set a long-term vision while remaining hands-on with execution

Excellent communication, organization, and prioritization skills