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Tinuiti · 6 hours ago

Strategic Planner

United States

Full-time

Hybrid

Mid Level

$66K/yr - $80K/yr

3+ years exp

Tinuiti is the largest independent full-funnel marketing agency in the U.S., dedicated to helping marketers achieve growth and accountability. The Strategic Planner will leverage media planning tools and data analysis to develop impactful media strategies for clients, ensuring alignment with their business objectives.

AdvertisingAffiliate MarketingAnalyticsCRMEmail MarketingMobileSearch EngineSEMSEOSocial Media Advertising

Responsibilities

Use audience, competitive, channel, and media planning tools, and strong media acumen to help answer critical questions and make recommendations around the timing, size/budget, duration/flighting, and media mix of new and existing campaigns reflective of a client’s business strategy to advance its share/penetration and achieve profitable growth

Lead the identification of media partners/platforms, programming/networks opportunities that are best to suited for our client(s) and their unique needs, with the aim of maximizing the impact of their campaigns through a range of media platforms; predominantly OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search and Digital Audio

Analyze demographic data and trends in consumption to ensure these are factored into our media recommendations. Interpret insights and data from the tool suite to drive actionable full-funnel media recommendations around brand awareness, consideration, and brand performance

Leverage past offline media planning experience and agency case studies to inform the core planning metrics and benchmarks (i.e. the optimal reach, frequency, TRP/GRP, and impressions to meet a given client objective)

Own conception and delivery of innovative, well-targeted business-building marketing solutions and serve as a key point of contact for the client in the development and approval of these plans

Operate cross-functionally with our investment team and our client strategy team to ensure that our planning outputs and recommendations are synced with our measurement capabilities and our buying footprint

Work in lockstep with Client Strategy & Analytics counterparts to understand our performance-based attribution and optimizations, arriving at a synergistic approach that combines these outputs with the future planning inputs for a blended campaign that hits our client’s KPIs

Partner with our Strategic Planning lead to serve as the agency liaison with our external planning tool partners. Help evaluate and roadmap the further development of Tinuiti’s suite of tools including evaluation, recommendations, and rationale for changes or enhancements

Qualification

Media planning experienceCross-channel planningNielsen suite expertiseMedia landscape knowledgeClient relationship buildingCommunication skills

Required

3-5 years of media buying, planning & strategy experience with a focus on strategic and operational planning in US national market

Experience with cross-channel planning required, Including: linear TV, streaming video/audio, and overall digital media (search, social, display, etc)

Expert knowledge and use of planning and research platforms including Nielsen suite (Commspoint, Nielsen Media Impact, NPower, National TV View), Resonate, Comscore, Kantar

Understanding of companies/campaigns with KPIs that range from performance marketing to true brand awareness efforts

Strong POV of industry planning, insights, and competitive tools

Expert knowledge of the media landscape - both traditional and digital

Ability to build relationships with clients and peers (trusted advisor)

Strong written and oral communication skills, specifically around presentation story-telling

Ability to travel to onsite meetings 1-2 times a month at most

Benefits

Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.

Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts

Retirement: Match up to 4% of your contributions at 100% with immediate vesting

Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity

Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.

Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources