Carnegie Mellon University · 2 months ago
Digital Marketing Specialist - Online Education Unit - Office of the Provost
Pittsburgh, PA
Full-time
Hybrid
Mid, Senior Level
3+ years expCarnegie Mellon University is seeking a creative, data-driven Digital Marketing Specialist to enhance the reach of their online programs. The role involves planning, executing, and optimizing digital marketing strategies to attract prospective students through various channels, while ensuring alignment with the university's brand and enrollment goals.
EducationHigher EducationUniversities
Responsibilities
Support the planning, development and launch of paid media campaigns across digital platforms (Google, LinkedIn, Meta, etc.) to meet lead generation and enrollment goals for CMU Online’s graduate certificate programs
Lead day-to-day campaign management and optimization via audience and keyword research, effective bid strategy, campaign testing and other best practices
Monitor lead pacing and budget allocation to maximize ROI and drive measurable campaign results. Manage real-time and end-of-cycle reporting for key stakeholders
Support the development of compelling creative and copy for campaign assets
Proactively research updates to ad platforms, emerging features, and best practices to identify new opportunities for campaign innovation and efficiency
Support the planning, development and launch of organic marketing initiatives through various channels (web, social, emails, e-communications, print, etc.) to build awareness and meet lead generation and enrollment goals
Create compelling, brand aligned assets (blog posts, articles, testimonials) in various mediums (print, email, video, etc.) to engage target audiences
Maintain a comprehensive organic marketing calendar for social content, dept collaborations, web updates and any other initiatives
Manage CMU Online’s website to ensure accurate, engaging and on-brand content. Write, edit and update copy reflecting digital best practices and implement SEO strategies to improve visibility, increase organic traffic, and drive qualified leads
Conduct quarterly reviews of website performance and user engagement metrics to identify opportunities for optimization and content enhancement
Identify, track and support various cross-channel marketing initiatives including event support, department collaboration and external program promotion
Identity and evaluate opportunities for external promotion (conference sponsorships, newsletters, online events) beyond paid and owned channels
Assist in the creation and coordination of marketing assets such as flyers, one-pagers, and PDFs for use at events and outreach to drive awareness and engagement
Collaborate with CMU Departments on the development and deployment of targeted email marketing campaigns
Track, analyze and report on key marketing performance metrics across paid, organic, and web to assess effectiveness and guide strategy
Monitor lead generation volume; report on weekly lead performance relative to lead generation goals
Evaluate channel performance (paid, organic, and email) across key metrics (lead volume, conversion rates, CPC, CPL, CTR, impressions and engagement). Identify opportunities for optimization, improved ROI and strategic planning
Utilize a variety of analytics and reporting tools including Slate (CRM), Google Analytics 4, Google Ads, LinkedIn Campaign Manager, Meta Business Suite, and other in-platform dashboards
Monitor campaign spend and efficiency to ensure responsible use of marketing budgets and alignment with institutional goals
Develop clear, data-driven reports and dashboards using visualization tools (Excel, Tableau etc.); translate data into actionable insights and strategic recommendations; and present findings to stakeholders to demonstrate impact and inform planning
Qualification
Required
3-5 years of marketing experience required, 5-7 years preferred with at least two working in paid media/organic marketing management and reporting
Bachelor's Degree in Communications, Marketing or related field of study required
Successful pre-employment background check
Preferred
Master's degree preferred
Experience in higher education and enrollment marketing preferred
Experience writing copy for website, digital advertising and email campaigns preferred
Familiarity with design software preferred (such as Canva/Adobe)
Benefits
Comprehensive medical, prescription, dental, and vision insurance
Generous retirement savings program with employer contributions
Tuition benefits
Ample paid time off
Observed holidays
Life and accidental death and disability insurance
Free Pittsburgh Regional Transit bus pass
Access to our Family Concierge Team to help navigate childcare needs
Fitness center access
Company
Carnegie Mellon University
Carnegie Mellon University is a private research university that offers degrees in technology, arts, and various other fields.
5001-10000 employees
H1B Sponsorship
Carnegie Mellon University has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (131)
2024 (131)
2023 (149)
2022 (132)
2021 (120)
2020 (99)
Funding
Current Stage
Late StageTotal Funding
$488.58MKey Investors
ICANNAppalachian Regional CommissioneBPF Foundation
2025-05-29Grant· $0.45M
2024-09-05Grant· $0.5M
2024-08-29Grant· $0.05M
Leadership Team
Amy Coutu
Assistant Vice President, Enterprise Applications
Chirag Patel
Adjunct Professor
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