Belkin · 2 months ago
Director of Performance Marketing
El Segundo
Full-time
Hybrid
Director/Executive
$145K/yr - $170K/yr
10+ years expBelkin is a company focused on ecommerce and digital marketing, and they are seeking a Director of Performance Marketing. In this role, you will lead the performance marketing division, manage a significant advertising budget, and collaborate with various teams to drive traffic and conversion on platforms such as Amazon.
AudioConsumer ElectronicsElectronicsHardwareSmart Home
Responsibilities
Lead Performance Marketing division of the Ecommerce team to build and iterate performance marketing campaigns and content optimization to drive traffic and conversion, with heavy emphasis on Amazon
Own full advertising budget (on and off Platform) for ~$100M Amazon business (and potentially other digital channels as in scope)
Define and meet and exceed key performance KPIs across content, campaign, customer, sales, and profitability goals
Collaborate with functional marketing experts and agencies to establish success across key digital touchpoints (e.g., SEO, AMS, Affiliate Marketing, dotcom, CRM, Social, etc)
Oversee a team consisting of content leads and advertising managers charged with specific product categories and campaigns
Manage internal team, external agency resources, and any new additional partnerships
Establish KPIs and track performance against goals for internal and agency stakeholders on effectiveness and efficiency of marketing spend (ROAS, POAS, SOV, NTB, etc.)
Champion consumer needs and industry trends and resolve business challenges to develop key recommendations to optimize ecommerce performance
Drive continuous optimization & ‘test and learn’ efforts to create a seamless path to purchase through customer insights, analytics, and industry best practices
Lead, mentor, and retain a high-performing team of eCommerce content and performance marketing professionals
Accountable for adhering to the organization and department procedures and guidelines, including maintaining a clean and safe work environment
Fulfill responsibilities under ISO 9001 and 14001; understand and fully support ISO system
Support Company’s Affirmative Action initiatives, providing equal opportunity to employees and candidates
Uphold the Company’s affirmative action plan and make good faith efforts to achieve affirmative action goals and timetables
Comply with Health and Safety requirements of Belkin
Maintain a safe and clean work environment
Understand and follow company rules and regulations
Perform all other duties as assigned and required
Qualification
Required
10+ years' experience in performance-based marketing with primary emphasis on Amazon performance marketing, content/SEO, and advertising & analytics tech stack
Solid understanding of ecommerce best practices, Amazon & other marketplaces, direct-to-consumer, and overall digital channel landscape is highly preferred
Experience optimizing for key marketing performance indicators (e.g., ROAS, LTV, Revenue, Traffic, Conversion) via A/B testing, SEO, UX optimization and paid media/channel mix planning
Familiarity with latest ad tech and martech tools and strong aptitude for data and web analytics
Client-side or agency experience with Media buying and planning highly preferred
Experience with site usability and user experience best practices
3-5 years of experience managing a team and passion for building, mentoring and leading high-performing teams
Self-starter with an entrepreneurial drive and strong commercial acumen
Excellent communication skills both written and oral
Analytical thinker with excellent problem-solving orientation
Strong project management skills, attention to detail and a continuous learning mindset
Experience managing or contributing to major digital transformation initiatives
BS/BA degree required
Preferred
Solid understanding of ecommerce best practices, Amazon & other marketplaces, direct-to-consumer, and overall digital channel landscape is highly preferred
Client-side or agency experience with Media buying and planning highly preferred
Benefits
Performance-based bonus
Full range of medical, financial, and/or other benefits
Company
Belkin
At Belkin, we believe that today can be extraordinary. Our products exist at the intersection of people and technology.
1001-5000 employees
H1B Sponsorship
Belkin has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (3)
2023 (11)
2022 (12)
2021 (11)
2020 (12)
Funding
Current Stage
Late StageTotal Funding
unknown2018-03-26Acquired
2002-06-21Private Equity
Leadership Team
Brian Van Harlingen
Chief Technology Officer
Jay Singh
Chief Financial Officer
Recent News
2026-01-05
Morningstar.com
2026-01-05
Company data provided by crunchbase