University of Rochester · 3 months ago
Director of Marketing & Communications, Simon School
Rochester, New York Metropolitan Area
Full-time
Onsite
Lead/Staff, Director/Executive
$97K/yr - $145K/yr
5+ years expThe University of Rochester is defined by a deep commitment to Meliora - Ever Better. They are seeking a Director of Marketing & Communications to develop and execute high-quality marketing and communications campaigns for the Simon Business School, manage a team, and ensure brand consistency across various platforms.
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Responsibilities
Develops and executes high-quality, brand-consistent marketing and communications campaigns for the Simon Business School and related units
Evaluates new technologies, platforms and practices and stays abreast of industry trends to ensure effective marketing and communications
Manages a team to ensure consistency of message and promote goals, adhering to brand standards and guidelines within the University of Rochester
Responsible for full funnel marketing strategies and a digital strategic plan, including website and social media presence, updates, and maintenance
Provides counsel and oversight to several Simon divisions for marketing campaigns, with a heavy emphasis on enrollment management, looking for collaborative and cost-saving opportunities
Responsible for brand consistency and awareness for the school and its role at the University enterprise
Oversees all print and digital materials produced on behalf of the school and its divisions
Follows University brand standards and guidelines
Supports and maintains standard operating procedures
Provides counsel and oversight for all individual units of school and ensures all print and digital materials are in compliance with University marketing and branding strategies
Manages data-driven dashboards and interprets insights to inform market strategies
Analyzes campaign performance and reports progress with central marketing
Lead vendor relationships with paid search and creative agencies
Partners with Dean, other senior administrators, and selected faculty members to establish communications priorities for the school to support the strategic plan
Oversees the development and execution of comprehensive communications and marketing plans, including goals, objectives, and timelines
Develops and oversees individual communications and marketing plans for major programs, projects, and events of the school
Offers marketing and communications counsel to senior administrators and faculty on matters affecting the school’s image
Works closely with Dean and University Communications during events that require coordinated messaging
Supports effective response strategies, often in crisis situations requiring 24/7 attention and intense media/public scrutiny
Serves as school spokesperson for select media and outreach opportunities
Creates and executes effective communications plans
Oversees Public Relations efforts to creatively design and deliver media coverage on local, national, and international levels
Monitors the media for potential story opportunities, queries, and follow-up
Works with staff to research and create compelling stories for internal and external channels
Identifies narratives that showcase leadership initiatives and key priorities, events, faculty, and student accomplishments, thought leadership pieces, research, and other work that advances school's reputation
Keeps informed of developments, media trends and publications practices
Collaborates with colleagues in University Communications to establish presence and inclusion in larger newscenter stories and profiles, ensuring students, faculty, and staff are represented in newsletters, digital content, and print media and collateral
Manages production of digital content and updates to existing content in collaboration with web Director, to maintain and update website and microsites
Drive content development for enrollment-driven strategies, including email drip campaigns
Produces multimedia content in collaboration with graphic designer, student interns, video producers, and photographers
Understands best practices of social media, photography, videography, and visual storytelling
Represents communications in senior-level administrative groups at the University level and in local and national marketing, and higher education
Oversees school’s collection and development of news stories with assistance from Office of Communications staff
Maintains close, regular contact with the school’s academic departments and senior administrators to discover potentially newsworthy development
Supervises a team of staff who manage website content, media relations and social media, creative design, and editorial content
Selects and establishes relationships with outside consultants and vendors
Assigns projects, provides general policy guidance, reviews proposed programs, allocates resources, and evaluates effectiveness
Develops and manages communications and marketing budget and allocation of resources
Other duties as assigned
Qualification
Required
Bachelor's degree in communications, public relations, media management or related field and 5 years of relevant experience required, or equivalent combination of education and experience
Strong record of progressive experience in modern communications, including evidence of strong writing and editing skills, interpersonal skills, presentation skills, and knowledge of marketing
Proficiency with content management and social media tools
A strong understanding of effective graphic design and branding principles
Understanding of website management as a marketing and communications tool
Ability to manage multiple and competing priorities in a dynamic environment required
Progressive knowledge in writing, editing, and marketing
Understanding of web-based technologies, including basic knowledge of HTML, design applications such as Photoshop and InDesign, and proficiency with the Microsoft Office suite of products
Ability to analyze, condense and synthesize information and ability to provide accurate analysis and summaries required
Excellent interpersonal, communication, organizational, and management skills, as well as knowledge and experience with budgeting
Strong leadership skills, the ability to communicate effectively with multiple constituencies, proofreading skills, the ability to juggle diverse tasks, and to meet the overlapping deadlines of multiple, concurrent projects required
Company
University of Rochester
The University of Rochester is a private research university located in Rochester, New York.
10001+ employees
Funding
Current Stage
Late StageTotal Funding
$20.43MKey Investors
National Science FoundationUnitedHealthcareSociety to Improve Diagnosis in Medicine
2023-09-25Grant· $18M
2023-07-26Grant· $0.07M
2022-09-20Grant· $0.05M
Leadership Team
David Linehan
Chief Executive Officer
Recent News
2025-12-04
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