Equifax · 2 hours ago
Marketing Director, Revenue Growth
Boise, ID
Full-time
Hybrid
Mid, Senior Level
7+ years expEquifax is looking for a seasoned Marketing Director to drive the marketing strategy and execution for the Identity and Fraud suite of solutions. The role involves developing Go-to-Market plans, creating content and sales tools, and analyzing market trends to support revenue growth and customer retention.
AnalyticsConsultingDatabase
Responsibilities
Develop and implement a channel marketing strategy and messaging that positions the entire portfolio effectively in the market
Oversee the creation of content like case studies, brochures, whitepapers, newsletters, and website copy to educate customers and support sales
Equip sales teams with the necessary tools, training, and marketing materials to understand and sell the portfolio
Partner with product management, sales, customer success, and finance teams to ensure alignment between marketing efforts and business goals
Plan, execute, and optimize multi-touch marketing campaigns across various channels, including digital, social, email, and print
Conduct market research and analyze competitor strategies, customer needs, and industry trends to identify growth opportunities and refine marketing efforts
Track and analyze key marketing metrics and KPIs to measure campaign effectiveness, identify bottlenecks, and make data-driven decisions
Monitor marketing budget to ensure activities are within allocated spend and contribute to profitability
Supervise a team, providing coaching and mentoring to other marketing professionals to generate high performance
All other duties as assigned
Qualification
Required
7+ years of experience in a B2B marketing role in a complex business environment, including extensive experience with go-to-market strategy development
Bachelor's degree in marketing, management or related field
Demonstrated success in marketing planning, product lifecycles, market segmentation, content, communications, traditional and new marketing tactics as well as channel marketing
Excellent communication and interpersonal skills to collaborate across teams, departments and lines of business
Proficiency with marketing tools, CRM systems, and analytics platforms
Data-driven approach to strategy and campaign optimization
Ability to manage multiple projects in a fast-paced environment
Ability to travel up to 25% as needed
Preferred
Work experience in a highly matrixed global organization is a plus
Experience in the technology and/or data industries or working with technology and/or data-related products and services preferred
Ability to conduct market, competitor and customer research to gather insights and assess market opportunities
Ability to develop strategies for creating pipeline for new offerings as well as upsell, cross-sell and account-based marketing programs to grow existing relationships
Ability to analyze information collected from win/loss interviews and pipeline behavior (conversion rates and velocity) to detect breakdowns in the marketing and sales process
Ability to link product launches to organizational campaign themes and goals
Critical thinking and Project management
Strong capability to define and simply communicate the value proposition of the product for markets and segments
Exceptional ROI-tracking skills, able to prove what is –or isn't—working
Excellent written and verbal skills with sensitivity to diversity of audiences including internal and external groups of varying sizes
Ability to adjust to new, changing or ambiguous situations (e.g., different management styles, new methods, systems and procedures) and changing priorities within the business and the marketplace
Proficiency with Google suite
Company
Equifax
Equifax is a data, analytics, and technology company for automotive, healthcare, and insurance industries.
10001+ employees
H1B Sponsorship
Equifax has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (236)
2024 (296)
2023 (209)
2022 (301)
2021 (213)
2020 (179)
Funding
Current Stage
Public CompanyTotal Funding
$1M2009-09-04Post Ipo Equity· $1M
1971-05-11IPO
Leadership Team
John Gamble
Corporate Vice President, Chief Financial Officer
Trevor Burns
SVP Corporate Investor Relations
Recent News
2025-12-20
MarketScreener
2025-12-18
2025-12-17
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