LP Building Solutions · 1 hour ago
Director, Marketing Performance & Operations
Nashville, TN
Full-time
Onsite
Director/Executive
15+ years expLP Building Solutions is a leading provider of high-performance building solutions. The Director of Marketing Performance & Operations will drive demand and maximize return on marketing investment while leading strategic alignment across various functions and delivering measurable business impact.
Building Materials
Responsibilities
Lead strategic alignment and cross-functional activation with Brand, Product, Sales, CX, Finance, and IT to generate demand across all priority segments, channels and end-user groups to deliver Value at Stake (VAS) targets
Develop and maintain a proforma-based investment model across the market to assess market potential, inform marketing mix modeling (MMM) and deliver marketing-attributed volume, revenue, and ROI targets
Define strategic targets and prime prospects within each segment to fuel growth and market penetration, partnering closely with Commercial leadership team and key stakeholder teams
Apply differentiated investment strategies by market – coordinating national, regional, local, and scaled co-op programs – to fully integrate communications planning and execution
Prioritize campaigns and media spend in key “market ready” geographies based on stocking locations, product availability, trained installers and applicable marketing program integration
Activate persona-based journey maps and nurture campaigns tailored to segments, key audiences, geographies, product mix, code compliance requirements
Establish and own the end-to-end lead management process and streamline each end-customer’s path to purchase, leveraging data insights and personalization capabilities
Assess and refine all marketing programs to deliver intended value, behaviors and ROI. Scope spans loyalty rewards, training certifications, retail, and channel
Digitally scale co-op marketing programs to minimize overhead and maximize collective market impact
Innovate new programs or features that deliver on brand promise and improve doing business with LP
Establish and scale marketing operations delivery in a way that services all segments, maximizes productivity and optimizes investments, including: Channel / customer enablement (training, collateral, local tradeshows/events), Sample ordering and fulfillment, Ecommerce enablement and optimization (Amazon, retail.coms, etc.), Product ownership across web, CMS/DAM/PIM, visualizers, marketing automation, and AI tools
Lead the establishment of a robust digital experience & PMO practice inclusive of journey mapping, UI/UX, business analysis, data strategy, agile ceremonies, resource allocation, project charters, AI engineering and workflow automation
Qualification
Required
15+ years of progressive experience in brand management, digital marketing, marketing operations and product marketing
Advanced financial acumen in demand generation environments
Experience across B2C, B2B, B2B2C, and DTC ecommerce models
Demonstrated success in digital transformation leadership
Certified in Six Sigma and/or PMI methodologies
Strong track record of building and leading high-performing teams
Ability to influence cross-functional stakeholders and lead through change
Executive presence with excellent communication, collaboration and team building skills
Bachelor's degree required
Preferred
Experience in building products is highly desirable
MBA strongly preferred
Benefits
Health and welfare benefits
401(k) program
Career mobility
Tuition reimbursement
Volunteer opportunities
Profit sharing
More
Company
LP Building Solutions
About LP Building Solutions As a leader in high-performance building solutions, Louisiana-Pacific Corporation (LP Building Solutions, NYSE: LPX) manufactures engineered wood building products that meet the demands of builders, remodelers, and homeowners worldwide.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Molly Stark
HR Business Partner
Company data provided by crunchbase