WORTHI · 3 months ago
Senior Manager, Entertainment PR (US Hispanic)
United States
Full-time
Remote
Mid, Senior Level
$90K/yr - $110K/yr
5+ years expWORTHI is a full-service cultural connections agency focused on unlocking the business value and cultural impact of historically underestimated audiences. The Senior Manager, Entertainment PR (US Hispanic) will support the PR department by driving daily activities, outreach, and execution, while effectively communicating with Latinx audiences for TV/Film campaigns.
Marketing & Advertising
Responsibilities
Operating as the strategic client communication lead
Overseeing deliverables for quality and ensuring deadlines are met
Develop and execute media strategies for client campaigns with oversight from leadership
Securing media hits and top-tier coverage reactively and proactively for clients
Building and nurturing relationships with relevant press and key opinion leaders on behalf of the agency and our clients
Managing and mentoring junior teammates investing in their growth and success
Supporting teams and clients on-site at events and other in-person activations
Staying up to date on relevant industry trends and competitor news informing teams and clients of important updates and recommended actions for these opportunities
Occasionally supporting new business needs
Occasional travel, evening or weekend work may be needed based on client needs
Qualification
Required
5+ years of entertainment PR experience at an agency or in-house (an emphasis on multicultural audiences a plus)
Knowledge of and experience reaching Latinx audiences for entertainment campaigns across print, online, broadcast and emerging media such as podcasts and social media platforms
Bilingual communicator in both in oral and written Spanish and English
Experience managing multiple accounts in cross-functional department settings
Proven ability to guide clients, internal teams and creative partners toward solutions resulting in impactful earned results
Track record of successfully securing coverage for clients that drive awareness reactively and proactively
Strong experience building thoughtful media relations strategies that go beyond block and tackle and standard solutions
Exceptional verbal and written communication, both inside the walls of WORTHI, and for our client partners (strategy decks, media pitches, client agendas, press releases, etc.)
Has a deep bench of media relationships with entertainment and multicultural reporters at top tier outlets
Experience managing and mentoring junior teammates
Knowledge of and passion for storytelling, media relations and PR
Strong computer skills and hands-on understanding of G Suite
Comfortable problem-solving and making recommendations on the fly
Benefits
PTO
Comprehensive medical benefits
Cell phone compensation
401k
Much more
Company
WORTHI
WORTHI: The Anti-General Marketing Agency Creating at the Speed, Pulse and Heart of Culture WORTHI is a full service marketing, creative and communications agency that specializes in growing brands and IP by harnessing the often underestimated power of specific communities that authentically drive mass conversation, influence and ultimately conversion.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Myles Worthington
CEO, Founder
Recent News
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