Cresta · 8 hours ago
Director, Growth Marketing
United States
Full-time
Remote
Director/Executive
$180K/yr - $220K/yr
7+ years expCresta is on a mission to turn every customer conversation into a competitive advantage by unlocking the true potential of the contact center. They are seeking a Director, Growth Marketing to own and accelerate customer acquisition, conversion, and expansion across digital, product, and automated channels, architecting a holistic growth strategy that drives measurable, efficient growth.
Artificial Intelligence (AI)Intelligent SystemsMachine LearningNatural Language ProcessingTelecommunications
Responsibilities
Design, unify, and execute the end-to-end growth strategy from awareness through activation across web, paid media, automation, content, and product-led initiatives to drive qualified pipeline and revenue
Lead and optimize performance marketing with a focus on efficiency, scalability, and ROI
Oversee website strategy and conversion rate optimization, ensuring the site serves as a high-converting demand engine and brand experience
Develop and scale SEO/AEO and content performance initiatives to expand reach and drive high-intent organic traffic
Implement a robust experimentation framework for A/B testing and new channel evaluation
Collaborate cross-functionally with Product, Product Marketing, RevOps, and Sales to ensure channel strategies align with audience segments and pipeline goals
Own marketing analytics and attribution for digital channels, delivering clear insights on performance and impact
Manage agency and vendor relationships to ensure alignment and quality
Build, mentor, and grow a high-performing team
Partner with RevOps to evaluate, implement, and optimize the growth marketing tech stack, driving better data visibility, automation, and performance measurement
Qualification
Required
Bachelor's degree in Marketing, Business or related field; MBA or advanced degree a plus
7+ years of progressive experience in B2B SaaS marketing, including at least 3 years in a growth leadership role
Proven track record of owning pipeline and revenue targets and delivering measurable business impact through digital channels
Deep expertise in paid acquisition, SEO, website optimization, and analytics; strong understanding of full-funnel marketing
Experience working with enterprise buyer journeys and ABM motions
Proficiency with tools like Google Ads, LinkedIn Ads, GA4, HubSpot, Salesforce, Clay n8n, SEMrush, and dashboarding tools such as Looker or Tableau
Deep analytical expertise, data-driven mindset, and strong understanding of data architecture and system interconnectivity
Collaborative, growth-oriented leader with experience managing internal teams and agencies
Preferred
Proven success leading marketing initiatives across multiple countries or regions
Industry-specific campaign expertise
Benefits
Comprehensive medical, dental, and vision coverage with plans to fit you and your family
Flexible PTO to take the time you need, when you need it
Paid parental leave for all new parents welcoming a new child
Retirement savings plan to help you plan for the future
Remote work setup budget to help you create a productive home office
Monthly wellness and communication stipend to keep you connected and balanced
In-office meal program and commuter benefits provided for onsite employees
Company
Cresta
Cresta uses artificial intelligence to assist sales and service agents in the quality of customer service.
201-500 employees
H1B Sponsorship
Cresta has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (6)
2023 (2)
2022 (10)
2021 (4)
2020 (3)
Funding
Current Stage
Late StageTotal Funding
$276MKey Investors
Tiger Global ManagementSequoia CapitalGreylock
2024-11-19Series D· $125M
2022-03-17Series C· $80M
2021-03-31Series B· $50M
Leadership Team
Ping Wu
CEO
Tim Shi
Co-Founder, Board Member
Recent News
Greylock
2025-12-02
Company data provided by crunchbase