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Meta · 2 weeks ago

Marketing Growth Platforms - Applied AI

United States

Full-time

Remote

Senior Level, Lead/Staff

$122K/yr - $176K/yr

8+ years exp

Meta is a technology company that builds solutions to connect people and businesses. They are seeking a Growth Marketing Manager with expertise in generative AI to lead initiatives that enhance the effectiveness of growth marketing campaigns and drive measurable results through data-driven insights.

Computer Software

Comp. & Benefits

Responsibilities

Design, develop, and test AI prompts for various growth marketing applications, including creative generation, marketing insights, and translations. Establish quality rubrics and facilitate prompt testing and QA workflows to ensure high-quality outputs

Build partnerships with internal and external stakeholders, including marketing, analytics, and creative teams, to understand user needs and translate them into the development of prompts, AI tools, and/or processes. Facilitate regular cross-functional meetings to align on goals and track progress

Design and implement test plans to measure the effectiveness of marketing campaigns and AI initiatives, providing data-driven insights to inform future campaign optimization

Support the development of learning experiences, including workshops, training modules, and hands-on sessions, to drive adoption and sustained use of AI capabilities among marketing stakeholders

Develop and execute a robust change management strategy to embed AI capabilities into marketing workflows, engaging stakeholders, developing communication plans, and providing continuous support to ensure sustainable impact and smooth transitions

Collaborate with cross-functional teams to define requirements, scope, deliverables, and goals, ensuring alignment and effective project execution

Qualification

Generative AIPrompt engineeringData analysisSQLData visualizationChange managementMarketing researchData-driven storytellingCreative generationCross-functional collaboration

Required

8+ years of experience in marketing or related field

1+ years of experience in prompt engineering or working with LLMs/generative AI tools for marketing use cases

BA/BS degree or equivalent work experience

Experience measuring the effectiveness and quality of LLM outputs

Experience influencing, and providing direction to cross-functional teams, including performance marketing, engineering, data science, sales, product, and creative