The St. Joe Company · 2 months ago
Marketing Manager at WaterSound Real Estate
Inlet Beach, FL
Full-time
Onsite
Mid Level
3+ years expThe St Joe Company is redefining how new construction is marketed along Florida’s Emerald Coast. They are seeking a Marketing Manager to lead the execution and improvement of builder and community marketing efforts, blending creative direction with program management to generate leads and strengthen the brand.
Building MaterialReal Estate
Responsibilities
Build, run, and optimize funnels that capture and convert interest using our CRM, Social Media channels, the Origins Newsletter, targeted email campaigns, landing pages, and QR paths from print and signage
Serve as the primary day-to-day marketing manager across our builder partners. Understand product, incentives, and timelines. Translate needs into monthly deliverables that drive traffic and tours
Coordinate and manage internal and outsourced creative. Design and ensure brand quality across flyers, brochures, video, photography, web modules, and Watersound Origins office media
Plan and produce lifestyle-driven content that shows why people choose Watersound Origins. Package work for social, email, and web with clear calls to action
Keep new inventory, floor plans, Matterports, 3D renderings and pricing current across web and digital displays. Support resale listing materials when needed
Own specifications, vendor coordination, placements, and the QR strategy across the development. Maintain working links, and measurement
Help the broader sales team use company platforms. Provide simple training and guides for campaigns, listings, and concierge services
Act as the link between builders and the Director of Marketing. Keep priorities, timelines, and metrics visible
Plan quarterly and monthly marketing priorities for builders and the community
Produce or direct production of creative assets and copy that match brand voice
Build and send the Origins Newsletter and targeted email campaigns
Maintain accurate product data across sites, displays, and collateral
Schedule and manage photo, video, and b-roll capture, including builder features
Manage print and install for signage, track locations, and audit QR codes
Track performance and share simple reports with takeaways and next steps
Coordinate vendors and freelancers as needed to meet timelines and quality
Support general sales initiatives beyond Watersound Origins when requested
Qualification
Required
3 or more years in real estate, builder, or community marketing with shipped work you can show
Proficiency in Adobe Creative Suite and Canva for practical execution
Hands-on experience with email platforms and CRM driven campaigns
Strong copywriting and visual judgment with attention to brand standards
Organized operator who can manage multiple timelines and still ship
Comfortable planning shoots, directing lightweight video, and packaging assets
Clear communicator who turns feedback into action
Preferred
Adobe Creative Suite
Canva
BoldTrail CRM and automations
Uniqode
Figma
Company
The St. Joe Company
The St. Joe Company is a Florida-based real estate developer and manager. The company owns land concentrated primarily.
11-50 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown1990-03-30IPO
Leadership Team
Rhea Goff
SVP and Chief Administrative Officer
Recent News
Company data provided by crunchbase