Bunzl Distribution NA · 2 weeks ago
Manager of Digital Marketing & Ecommerce
California, United States
Full-time
Onsite
Mid, Senior Level
$95K/yr - $125K/yr
5+ years expBunzl Distribution NA is a global leader in various industries including Cleaning & Hygiene and Safety. They are seeking a Digital Marketing & eCommerce Manager for the Safety Division to drive sales growth through a comprehensive digital strategy that encompasses SEO, ecommerce, lead generation, and various marketing channels.
LogisticsSupply Chain ManagementTransportation
Responsibilities
Lead multi-brand SEO strategy and execution to grow qualified traffic, product visibility, and brand authority
Conduct hands-on audits and implement on-site and technical SEO improvements
Stay ahead of generative AI and evolving search trends to ensure ongoing visibility and semantic relevance
Collaborate with marketing teams to design and optimize conversion funnels, landing pages, and nurture workflows that increase lead quality and sales readiness
Develop repeatable playbooks for lead capture, landing page optimization, form strategy, and nurturing workflows
Develop and manage a multi-brand paid media strategy, balancing reach, and budget efficiency across competing product categories
Partner closely with agencies to plan, execute, and optimize campaigns across paid search, display, retargeting, and paid social
Possess the hands-on capability to audit, adjust, and troubleshoot campaign setup, targeting, or creative performance as needed
Measure and report on performance metrics (ROAS, CPA, CTR, conversion rate) with clear insights and recommendations
Provide strategic oversight and best practices for brand websites to ensure they effectively drive brand awareness, lead generation, and distributor sales enablement
Lead collaborative improvements to site content and tools that increase customer lifetime value (CLTV) through better engagement, product discovery, and repeat purchases
Define social strategies that elevate brand awareness, thought leadership, and engagement within key B2B segments
Implement modern frameworks for planning, content creation, and reporting, leveraging AI tools where appropriate
Provide strategic direction and best practices for email marketing programs to improve engagement and lead nurturing effectiveness
Support segmentation, cadence, and content strategies across business units and marketing automation platforms
Partner with CRM team to align digital nurture flows with sales enablement and account-based marketing initiatives
Define and standardize KPIs across all digital channels to ensure consistent, business-focused measurement
Translate insights into actionable recommendations that inform future investment and channel prioritization
Qualification
Required
High school diploma required
Bachelor's degree in marketing or related field preferred or equivalent experience
5-8+ years of experience in digital marketing, ideally within B2B manufacturing or distribution environments
Proven success in developing and executing cross-channel digital strategies that drive measurable sales growth
Hands-on expertise in SEO, paid media, lead generation and email marketing
Demonstrated ability to coach, influence, and collaborate across diverse business units and teams
Highly proactive, data-driven, and comfortable balancing strategic planning with tactical execution
Analytics & Tagging: Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, and Looker Studio (Data Studio)
SEO & Content: SEMrush or comparable tools (Ahrefs, Screaming Frog) for keyword research, competitive analysis, and site audits
Paid Media: Google Ads, LinkedIn Campaign Manager, and Meta Ads Manager with experience managing performance, budgets, and optimization
Email & Automation: Familiar with marketing automation platforms such as HubSpot, Marketo, Pardot (Account Engagement), or Salesforce Marketing Cloud
Ecommerce & Web: Experience with modern eCommerce and CMS platforms (e.g., Optimizely, BigCommerce, Wordpress, or similar)
Benefits
Competitive salaries
Comfortable work environment
Full range of benefits including a 401k with a company match
Company
Bunzl Distribution NA
Bunzl Distribution USA, Inc.
5001-10000 employees
H1B Sponsorship
Bunzl Distribution NA has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (6)
2023 (5)
2022 (5)
2021 (3)
Funding
Current Stage
Late StageLeadership Team
Jim McCool
Chief Executive Officer
Recent News
Company data provided by crunchbase