Nana Jacqueline · 2 months ago
Senior Manager, Performance Marketer & Media Buying – E-Commerce
Los Angeles, CA
Full-time
Onsite
Senior Level
5+ years expNana Jacqueline is a luxury fashion brand founded by two best friends, specializing in elegantly-designed clothing. They are seeking a Senior Manager, Performance Marketer & Media Buying to lead performance marketing initiatives, drive customer acquisition, and optimize marketing spend across various channels.
Apparel & Fashion
Responsibilities
Budget Management: Oversee and allocate multi-channel paid media budgets across Meta, Google, TikTok, Pinterest, Display, and Affiliate to maximize ROI and scale efficiently
Strategic Planning : Partner with internal teams to design, launch, and analyze incrementality and attribution tests that guide investment strategy and improve channel performance
Performance Analysis & Reporting : Own reporting for all paid media KPIs, delivering actionable insights on ROAS, MER, CPC, CAC, LTV:CAC, and channel mix performance to leadership
Media Buying : Manage daily pacing, campaign optimizations, and audience targeting strategies to ensure budget efficiency and performance consistency across platforms
Partnership Management : Cultivate and maintain relationships with key platform partners including Meta, Google, TikTok, and Pinterest, staying ahead of emerging trends and betas
Growth Strategy : Identify new growth opportunities through market research, competitive insights, and consumer behavior analysis to enhance paid media impact
Cross-Functional Collaboration : Collaborate with the creative, e-commerce, and analytics teams to align campaign strategy, creative testing, and full-funnel conversion initiatives
Qualification
Required
5–8 years in paid media or digital marketing, with at least 3 years focused on e-commerce growth or performance marketing
Proven success managing multi-million-dollar media budgets across multiple channels
Deep understanding of paid media metrics (ROAS, MER, CPC, CAC, LTV:CAC) and incrementality testing methodologies
Advanced Excel/Google Sheets skills and experience with data visualization tools (e.g., Looker or Motion)
Experience managing and developing direct reports within an in-house environment
Company
Nana Jacqueline
Transforming whimsical feelings into romantic pieces sun-up to sun-down.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase