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Hudl · 2 hours ago

Sr. Soccer Marketing Manager

Lincoln, NE

Full-time

Hybrid

Mid, Senior Level

$81K/yr - $135K/yr

5+ years exp

Hudl is a company that builds great teams and is recognized as one of Newsweek's Top 100 Global Most Loved Workplaces. The Sr. Soccer Marketing Manager will be responsible for leading marketing efforts across high school, youth, and club soccer organizations in the U.S., focusing on generating demand for soccer products and driving brand growth.

SoftwareSportsVideo

Culture & Values

Responsibilities

Own & Lead Marketing Strategy: Define and lead multi-channel, full lifecycle marketing campaigns to increase demand, drive revenue, and position our company as the top technology partner for capture, performance analysis, and recruiting

Drive Brand Growth: Define, own, and execute a complete content roadmap to grow our brand, leading the build of a content roadmap that not only inspires and educates, but drives conversion and sales

Excel in Distribution & Reach: Serve as the internal expert on distribution strategies for your markets. Ensure our most compelling content reaches the right coaches, directors, and athletes at the right time—maximizing engagement and extending our reach across all relevant channels

Foster Community-Driven Advocacy: Drive measurable growth through authentic, community-focused efforts, fostering loyalty, encouraging user-generated content and turning customers into active advocates for our technology

Leverage Tech for Personalized Scale: Champion the use of AI to enhance content creation, segmentation, personalized outreach, and workflow efficiency, ensuring we operate at the cutting edge of sports marketing technology

Own Results & Cross-Functional Alignment: Operate as a data-informed leader by continuously evaluating performance, optimizing outcomes, and reporting progress. Work closely with Product, Sales, and Brand teams to ensure alignment from product release to market execution

Qualification

Soccer Industry ExpertiseBrand Marketing MasteryDistribution ExpertiseAnalytical SkillsCreative StorytellingCommunicatorPrioritization SkillsSports Tech KnowledgeGrowth Mindset

Required

Deep passion for soccer and comprehensive knowledge of the U.S. soccer ecosystem—from high school to club and youth administration

Proven experience (5-8 years) in strategic marketing roles, showing a track record of successfully building brand trust, loyalty, and community engagement

Your decisions are based on data, but you know when and how to bring in your creative storytelling and compelling brand voice

Demonstrated experience in building and executing effective multi-channel distribution strategies to ensure content achieves maximum impact

Ability to translate complex soccer insights and technology features into clear, compelling marketing messaging for diverse soccer audiences

Preferred

Experience in B2B, B2C, or SaaS environments, including applicable marketing strategies, go-to-market approaches, and business drivers

An understanding of video analysis, recruiting platforms, or camera technology in sports would be a plus

You're always looking for ways to improve, adapt and drive better results. You're willing to run tests, experiment and use results to inform future improvements

You ruthlessly prioritize high-impact work and effectively balance long-term strategy with quick-turn execution

Benefits

Flexible vacation time

Company-wide holidays and timeout (meeting-free) days

Remote work options

Employee Assistance Program

Employee resource groups

Fitness partner Peerfit

Multiple plans to pick from to ensure you’ll have the coverage you (and your dependents) want, including vision, dental, fertility healthcare and family forming benefits

401(K) match up to 4% of your own contribution