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WPTV · 4 hours ago

Senior Director of Sales, WPTV - West Palm Beach

West Palm Beach, FL

Full-time

Onsite

Director/Executive

10+ years exp

WPTV, the E.W. Scripps NBC affiliate in West Palm Beach, is seeking an experienced Sr. Director of Sales. The role involves driving the station’s revenue strategy and leading a sales team to build relationships with local and national businesses through innovative advertising solutions.

News

Responsibilities

Collaborate with the General Manager and other Scripps managers to establish and accomplish the objectives of the station

Create sales budgets, project/forecast weekly station revenue so that annual revenue targets are achieved

Drive sports revenue through an exclusive partnership with the Florida Panthers, the power of NBC sports (NFL, NBA, College Football), and local sports coverage

Partner with Scripps managers to implement and execute cutting-edge technology and strategies around digital sales

Manage all broadcast and digital inventory, set and adjust station rates to maximize revenue

Manage the sale of advertising time to clients/agencies, involving local travel and national travel

Meet with clients, advertisers and community organizations to maintain high visibility in the market

Collaborate with other sales leaders to create best practices that optimize performance of team

Ensure sales managers and sellers utilize Scripps Sales Process (SSP) resources and tools provided to build effective sales strategies

Proactively create and manage enterprise or local station initiatives and new business projects

Collaborate with the Sales Managers to train, develop and motivate the local sales team so that revenue goals are achieved

Collaborate with the Sales Managers to foster career growth and development of the local sales team so that a pipeline of talent for future Scripps sales management openings is ready

Provide training and developmental coaching for the sales managers to include all aspects of local, national and general sales management

Effectively manage all personnel issues

Understand and interface with traffic system and personnel to efficiently manage airtime inventory. Approve all orders

Interface with station's national rep firm to set goals and objectives. Hold firm accountable for the achievement of all expectations

Establish local market value and position of the station through knowledge of the strengths and weaknesses of the competition

Maintain integrity in all business dealings

Other duties as assigned

Qualification

Media sales experienceManagement experienceStrategic account managementInventory managementDigital sales strategiesAnalytical abilitiesCoaching skillsMicrosoft OfficeZoomProblem-solving abilitiesLeadership skillsCommunication skills