IPG Mediabrands · 2 months ago
Manager, Paid Search
KINESSO is a technology-driven performance marketing agency under IPG Mediabrands, focused on providing actionable growth for clients. The Manager, Paid Search will translate digital strategies into tactical execution, lead client communications, and ensure effective search campaign management.
AdvertisingDigital MediaMarketing
Responsibilities
Work with search director to develop campaign strategies and is responsible for the execution of search campaigns against the strategy
Lead virtual and in-person presentations in a polished, energetic way, displaying story-telling elements throughout
Display basic management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback
Liaison between search and all other digital channels to help contribute towards a multi-channel approach/strategy
Oversee and manages client reports and analysis
Work with Search Lead to develop campaign strategies and is responsible for the execution of search campaigns against the strategy
Responsible for majority of day-to-day client communications regarding insights, reporting, and optimization recommendation. Assists in the development of POVs
Display management skills, including understanding of setting expectations, ability to train others, delegate tasks and provide feedback
Qualification
Required
Experience with within an agency environment required
Substantial experience in paid search
Substantial experience in Google, Bing, and other search partners
Substantial experience on at least one bidding platform such as Marin, Kenshoo or SA360
Substantial experience with Microsoft Excel, Word, and PowerPoint is required
Preferred
Spanish proficiency is a plus
Ability to multitask and handle other duties as assigned
Excellent writing skills with an attention to detail
Have basic story-telling ability as well as ability to lead virtual and in-person presentations
Benefits
Medical and dental coverage
401(k) plans
Flex spending
Life insurance
Disability
Employee discount program
Employee stock purchase program
Paid family benefits
Discretionary time off days
Company-wide Appreciation Weeks
Wellness Days