ASUS · 2 months ago
Community Marketing Manager
Hybrid Remote, Fremont, California
Full-time
Hybrid
Senior Level
$90K/yr - $120K/yr
5+ years expASUS is seeking a Community Marketing Manager to lead their community engagement strategy in North America. This role focuses on building relationships with end users and driving brand advocacy through various community channels.
ComputerConsumer ElectronicsHardwareManufacturingMobileSoftware
Responsibilities
Lead ASUS and ROG’s community engagement strategy across North America to strengthen end-user relationships and brand advocacy
Own and manage ROG Elite Rewards and ASUS Membership programs to drive engagement, retention, and loyalty
Oversee Reddit and forum engagement: monitor trends, identify key discussions, and coordinate responses with global and local teams
Develop community-driven initiatives that reflect ASUS and ROG’s brand voice and resonate with gaming and tech audiences
Build and maintain authentic relationships with end users, influencers, and brand advocates
Collaborate with Social Media, Product Marketing, Event, and PR teams to integrate community programs into product and campaign launches
Plan and execute community activations, loyalty campaigns, and member engagement incentives that align with overall marketing objectives
Coordinate logistics, timelines, creative briefs, and deliverables with strong attention to detail and follow-through
Monitor community sentiment and engagement metrics to identify trends, risks, and opportunities
Provide monthly reports with actionable insights and recommendations for program improvements
Use Excel, CRM tools (e.g., Salesforce), and analytics dashboards to assess data and optimize community growth and ROI
Work closely with HQ, agency partners, and cross-functional teams to ensure consistent tone, messaging, and campaign execution
Partner with Product Managers and Social Media teams to align community initiatives with product roadmaps
Serve as the subject-matter expert on loyalty programs and online community engagement
Qualification
Required
Bachelor's degree (B.S. or B.A.) in marketing, Advertising, Business
5+ years of experience in community marketing, digital marketing, or social engagement, preferably in gaming, consumer electronics, or tech
Associate's degree with 8+ years of experience accepted
Strong understanding of online community dynamics, loyalty programs, and tiered reward experiences
Proficient in CRM, Excel, Microsoft Office, Photoshop, JIRA, and social listening tools (e.g., Talkwalker or similar)
Analytical thinker with experience interpreting data to develop actionable marketing strategies
Excellent written and verbal communication skills in English
Strong collaboration and interpersonal skills with the ability to engage in gaming communities authentically
Ability to work confidently in a rapidly changing, fast-paced, and results-oriented environment requiring flexibility and initiative
Preferred
Experience managing community or loyalty programs (online or in-store)
Familiarity with Reddit, Discord, and online forum best practices
Proven ability to collaborate cross-functionally in campaign and event planning
Passion for gaming, consumer electronics, and PC hardware
Benefits
Bonuses
Medical
Dental
Vision
Life insurance
AD&D insurance
Paid Time Off
EAP
401(k)
Company
ASUS
ASUS is a global technology leader delivering incredible experiences that enhance the lives of people everywhere.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Jerry Shen
CEO
Luiz Augusto Deziderio
Finance Director (CFO)
Recent News
Ilonggo Tech Blog
2026-01-12
2026-01-09
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