Hearst Health · 1 day ago
Product Marketing Manager
Indianapolis, IN
Full-time
Hybrid
Mid, Senior Level
$120K/yr - $140K/yr
7+ years expHearst Health is a leading provider of drug and medical device knowledge that aids healthcare professionals. They are seeking a Product Marketing Manager to drive the marketing success of innovative solutions by blending healthcare domain knowledge with B2B marketing expertise, creating and executing marketing programs to support commercial success.
Hospital & Health Care
Responsibilities
Own and drive comprehensive go-to-market strategy for assigned product lines, ensuring commercial readiness and internal alignment
Act as the marketing liaison for assigned product lines and verticals with Product Management, Sales, Customer Success, and FDB’s SMEs to align messaging, growth targets, and customer needs
Lead positioning, segmentation, competitive differentiation, and voice-of-customer initiatives
Design and execute integrated marketing campaigns using AI-powered tools, account-based marketing (ABM) platforms, marketing automation, and emerging B2B strategies
Experiment with and implement new digital formats—such as interactive demos, intelligent personalization, predictive targeting, and content scaling via AI
Collaborate closely with the digital and sales operations teams to ensure segmentation, scoring, attribution, and funnel optimization
Lead launch planning and execution for new products and solution enhancements, ensuring a fully integrated approach across marketing, product, sales, and client-facing teams
Develop messaging frameworks, value propositions, battle cards, sales presentations, and content strategies aligned with buyer personas and vertical needs
Support and evolve strategic partner and channel marketing collaboration, where applicable
Craft exceptional product narratives, thought leadership content, campaign copy, and sales enablement tools
Translate clinical, technical, and business concepts into accessible, engaging messaging for a variety of target audiences and roles
Collaborate with internal SMEs and external vendors to deliver differentiated content and value
Collaborate on market research initiatives, customer interviews, competitive analysis, and emerging trend assessments to ensure product-market fit
Synthesize findings into clear insights that guide marketing campaigns, product decisions, and commercial strategy
Define and track key performance metrics such as pipeline contribution, sales-qualified opportunities, conversion rates, campaign ROI, etc
Work closely with Sales and Marketing Operations to ensure accurate attribution and funnel performance tracking
Use data to identify opportunities for improvement, propose optimizations, and report campaign impact to key stakeholders
Contribute to performance reviews with actionable insight into marketing effectiveness
Qualification
Required
Proven ability to lead go-to-market strategy for complex products, ideally those with clinical, regulatory, or high-value sales cycles
Strong interpersonal and collaboration skills with experience influencing cross-functional teams and executives
Adept at managing external vendors, freelancers, and agencies
Passionate, intellectually curious, and motivated by continuous improvement and innovation
Comfortable navigating ambiguity and adjusting to evolving business and market needs
Exceptional verbal and written communication skills, including experience writing for executive and clinical audiences
Must be able to independently generate high-quality written content; this is a hands-on writing role and cannot be fully delegated to copywriters or Marcom
7+ years of B2B product marketing experience in healthcare IT, digital health, clinical technology, or a related field
Bachelor's degree in marketing, communications, business, or related field (Master's preferred)
Deep understanding of modern B2B marketing strategies, including ABM, generative AI tools (e.g., ChatGPT), and campaign measurement/optimization
Strong working knowledge of marketing automation, demand generation, digital marketing/advertising and other tools
Travel within US 6 – 12 times per year to tradeshows, FDB offices, other company and/or industry events
Benefits
Medical
Dental
Vision
Life
Disability insurance
401(k) retirement plan
Flexible spending savings account
Paid holidays
Paid time off
Employee assistance program
Other company benefits
Company
Hearst Health
The mission of Hearst Health is to guide healthcare organizations by delivering essential intelligence and software that improve the quality, safety and efficiency of care.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Denielle G. deWynter
Chief Financial Officer & SVP
Company data provided by crunchbase