iCrossing · 19 hours ago
Enterprise Transformation Strategy Lead
New York, NY
Full-time
Hybrid
Senior Level, Lead/Staff
$175K/yr - $190K/yr
8+ years expiCrossing is a professional services company that combines marketing and technology to help brands solve complex challenges and drive performance. The Enterprise Transformation Strategy Lead will guide digital transformation engagements for B2B and manufacturing clients, shaping customer experience strategies and unifying marketing, commerce, and technology into growth engines.
AdvertisingConsultingDigital MarketingSemantic SearchSEO
Responsibilities
Lead business, experience, and technology discovery across multiple business units and functions
Translate client objectives into a unified, data-backed digital transformation strategy
Own the capability gap analysis, platform scoring, and transformation planning
Shape future-state CX, micro-journeys, personalization frameworks, and content supply strategies
Collaborate with architects and Martech leads to evaluate and recommend the right-fit commerce, CMS, CDP, and data tools
Present platform trade-offs (SAP, Salesforce, Adobe, etc.) with rationale and implementation pathways
Define data, personalization, and VOC strategies that drive real-time, insight-led engagement
Lead client and internal teams to prioritize and sequence initiatives that enable key imperatives that drive business outcomes
Serve as strategic point of contact for client transformation leadership, including CDO, CMO, CIO, BU leaders
Create executive presentations, roadmaps, value cases, and prioritization frameworks
Translate complexity into compelling business narratives that accelerate decision-making and change
Develop strategic narratives that reduce friction through data driven rigor for recommendations and strategic deliverables
Lead strategic initiatives by working hand-in-hand with experience design/UX, tech, media, SEO, and content teams to connect strategy to action
Operationalize strategy through integrated engagements with delivery accountability leveraging flexible methodology including COE setup, shared services, and agile enablement
Assure strategic leading practices support go-to-market and marketing operations teams by driving adoption and integrating performance tracking
Qualification
Required
8–12+ years of digital strategy, transformation consulting, or digital business design experience
Deep expertise in enterprise platform selection, Martech architecture, and personalization frameworks
Demonstrated ability to synthesize multi-BU needs into practical, scalable strategies that balance consolidation with business realities
Experience working across industries and segments with strong experience in/with B2B, industrial, or manufacturing organizations
Strong analytical thinking: comfortable with developing gap analyses, maturity models, KPIs, and executive modeling while managing ambiguity
Ability to influence C-level stakeholders through data-backed storytelling
Demonstrated experience in delivering Product Strategy, COE design, content supply chains, and agile operating models
Conceptual mastery of front office technology including SAP Commerce Cloud, Salesforce, Adobe Experience Cloud, Segment, Demandbase, Snowflake, 6Sence
Preferred
Consulting background
Experience delivering RFP responses, strategic POVs, and platform business cases
Familiarity with tech trends: composable architecture, MACH, CDPs, real-time personalization
Strong knowledge of digital analytics, lead attribution, VOC/NPS, and experience KPIs
Benefits
Medical, dental, vision, life and disability insurance
401(k) Retirement Plan
Flexible Spending & Health Savings Account
Paid holidays, vacation, and sick time
Parental Leave
Employee assistance program and other company benefits
Company
iCrossing
iCrossing is a digital marketing company providing planning and development services for brands and agencies.
501-1000 employees
H1B Sponsorship
iCrossing has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2024 (3)
2023 (8)
2022 (7)
2021 (9)
2020 (1)
Funding
Current Stage
Late StageTotal Funding
$136MKey Investors
Goldman Sachs
2010-06-02Acquired
2008-03-02Series F· $15M
2007-07-26Series E· $62M
Leadership Team
Amanda Ramos, SHRM-CP
Associate Director, Human Resources Business Partner
Christopher Vasquez
Executive Assistant to Global President & COO
Recent News
2025-07-31
Mexico Business
2025-05-23
2022-06-25
Company data provided by crunchbase