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iCrossing · 2 hours ago

Sales, Partnerships & Marketing Manager

New York, NY

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $110K/yr

5+ years exp

iCrossing is a professional services company focused on marketing and technology, aiming to solve complex challenges for ambitious brands. They are seeking a Sales, Partnerships & Marketing Manager to develop partnerships, support revenue growth, and enhance marketing initiatives, while representing the company at industry events.

AdvertisingConsultingDigital MarketingSemantic SearchSEO

Responsibilities

Support the early-stage development of sales pipelines through proactive outreach, nurturing, and partner collaboration

Attend conferences, partner events, and industry forums to represent the agency, build new prospect relationships, and support account-based marketing efforts

Assist with sales meeting preparation, follow-up, CRM updates, and opportunity tracking to ensure deals move efficiently through the pipeline

Collaborate with Engagement Teams, Delivery Teams, and Practice Leads/SME’s to coordinate proposals, solutioning sessions, and opportunity advancement activities

Monitor and report on pipeline health, highlighting opportunities for acceleration and gaps to address

Build and nurture strategic partnerships with key technology vendors, platforms, and ecosystems including Salesforce, Adobe, Sitecore, Optimizely, Contentful and others

Manage partner deal registration hygiene in partner systems

Develop strong, ongoing relationships with partner Account Executives (AEs), Partner Managers, and Partner Marketing teams

Lead or support joint account planning activities to identify strategic opportunities and collaborative pursuits

Coordinate partner enablement activities and development of shared go-to-market collateral

Activate and manage partner programs designed to generate leads, expand reach, and drive partner-sourced pipeline growth

Track partner influence and source attribution accurately within CRM and pipeline reporting processes

Design and execute marketing initiatives that directly support partnership growth, including joint webinars, co-branded thought leadership, case studies, and event activations

Create enablement assets such as partner solution overviews, value proposition decks, and joint messaging frameworks

Coordinate agency presence at partner-driven events, awards programs, and speaking engagements

Analyze and report on the impact of partner marketing initiatives on lead generation and pipeline expansion

Qualification

Partnership developmentSales pipeline managementCRM managementMarketing automationEvent coordinationRelationship buildingProject managementCommunication skillsAdaptability

Required

5-8+ years of experience in partnerships, business development, or marketing roles within a digital agency, consultancy, or systems integrator environment

Experience supporting or co-selling within partnership ecosystems (Salesforce, Adobe, Sitecore, Optimizely, Contentful, etc.)

Proven ability to nurture sales pipelines, build trusted relationships, and collaborate across sales, marketing, and delivery functions

Strong CRM management skills (Salesforce, HubSpot) and familiarity with marketing automation platforms

Highly organized, with the ability to manage multiple projects, meetings, and partner interactions simultaneously