Schiller International University · 2 months ago
Digital Marketing Manager
Tampa, FL
Full-time
Onsite
Mid, Senior LevelSchiller International University is a higher education institution committed to experiential learning and global education. They are seeking a skilled Spanish Speaker Digital Marketing Manager to develop and execute strategic paid campaigns aimed at promoting educational programs, driving student enrollment, and enhancing brand visibility.
Responsibilities
Develop and implement PPC strategies for student recruitment: Create and execute comprehensive PPC campaigns that effectively target prospective students, promote our programs, and drive quality leads. Conduct market research, competitor analysis, and audience segmentation to identify opportunities and refine targeting strategies
Manage PPC campaigns and budgets: Set up, monitor, and optimize PPC campaigns across various advertising platforms, including Google Ads, Bing Ads, and social media channels. Monitor budget allocations, bid strategies, and ad performance to maximize return on investment (ROI) and achieve enrolment targets
Conduct keyword research and ad copywriting: Perform in-depth keyword research to identify relevant and high-converting keywords for our target audience. Develop compelling ad copy that aligns with our brand voice, highlights our unique value proposition, and encourages user engagement and conversions
Monitor and analyse campaign performance: Regularly monitor campaign metrics, including click-through rates (CTR), conversion rates, cost per acquisition (CPA), and return on ad spend (ROAS). Utilize analytics tools to gather insights and make data-driven decisions to optimize campaigns, improve performance, and increase student enrolment
Implement landing page optimization strategies: Collaborate with the marketing and web development teams to create and enhance landing pages that align with PPC campaigns. Implement best practices for landing page design, user experience, and conversion rate optimization to improve lead quality and conversion rates
Stay updated on industry trends and best practices: Continuously stay abreast of industry trends, emerging technologies, and best practices in PPC advertising, digital marketing, and higher education marketing. Leverage this knowledge to propose innovative strategies and drive ongoing improvements to our PPC campaigns
Create and manage campaigns across Facebook and Instagram, with a strong focus on audience segmentation, lookalike modeling, retargeting, creative testing, and conversion tracking
Audience Targeting: Build and manage advanced targeting strategies including custom audiences, lookalike audiences, interest-based targeting, and behavioural segmentation
Ad Creative Management: Collaborate with design/content teams to develop compelling ad creatives (images, videos, carousels, reels) and test variations for performance
Optimization & Scaling: Continuously monitor performance, adjust bids, budgets, and placements, and scale winning campaigns to maximize ROI
Retargeting & Funnels: Create retargeting strategies to nurture leads through the funnel—from awareness to conversion
Analytics & Reporting: Track KPIs including CTR, CPC, CPA, ROAS, and LTV. Provide weekly and monthly performance reports with actionable insights
Compliance & Best Practices: Ensure all campaigns follow Meta’s advertising policies and stay updated with platform algorithm changes and emerging ad formats
Qualification
Required
Fluent in Spanish and English, with excellent written and spoken communication skills
Proven experience as paid marketing manager or in a similar role, preferably in the higher education industry
Proficiency in Google Ads, Meta Ads, TikTok and LinkedIn ads
Strong analytical skills with the ability to interpret data and make informed decisions
Excellent understanding of keyword research, ad copywriting, and campaign optimization techniques
Familiarity with analytics tools such as Google Analytics and conversion tracking
Ability to work effectively in a fast-paced, deadline-driven environment
Strong communication and collaboration skills, with the ability to work cross-functionally with marketing and web development teams
Preferred
Bachelor's degree in marketing, advertising, or a related field
Company
Schiller International University
Schiller International University is a school in Largo.
Founded in 1964
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2023-11-03Acquired
Recent News
Tampa Bay Business Journal
2023-11-10
Company data provided by crunchbase