Penn State University · 2 months ago
Arboretum and Palmer Marketing and Engagement Assistant
Penn State University Park
Full-time
Onsite
New Grad, Entry, Mid Level
$42K/yr - $67K/yr
0+ years expPenn State University is seeking a Marketing and Communications Specialist to join their team at the Palmer Museum of Art and the Arboretum at Penn State. The role involves leading social media content creation, strategizing engagement marketing, and facilitating joint marketing efforts between the two units.
Higher Education
No H1B
Responsibilities
Lead ideation, organization, creation, and implementation of social media content and communications that relate to programs, partnerships, and overlap between the Palmer and Arboretum, including daily real-time updates, posts, stories, and reels, following best practices and industry trends
Strategize engagement marketing to grow the collective audience for the two units as one 'cultural destination,' assisting with the implementation and communication of new collaborations, programs, series, etc., with a special focus on for-fee programs and events that build earned income, attendance, and/or belonging
Prepare and facilitate the execution of joint marketing materials and mass media communications that require review and approval from both units, e.g., events and rentals brochures, shared visitor guides and maps, rack cards, digital signage, day-to-day wayfinding and onsite signage, etc
Act as a liaison between the Arboretum and Palmer’s marketing, events, and programmatic education teams to share research, information, and ideas
Attend meetings with both groups as an embedded representative for the Palmer and Arboretum’s shared interests, glean relevant content, and transform this into storylines and communication opportunities
Attend and document programs and events
Assist in the planning of overall marketing and/or communications strategy for both units by maintaining strong relationships with higher unit marketing communications strategists, being very familiar and compliant with Penn State, Outreach, and A+A style and practices as appropriate
Assist in the research and analysis of social media and marketing strategies used in public gardens, museums, and cultural arts sectors
Qualification
Required
Bachelor's Degree
1+ years of relevant experience; or an equivalent combination of education and experience accepted
Strong written and speaking communication skills
Proven experience in social media management and content creation
Graphic design
Photography and videography
Project and time management
PA State Police Criminal Background Check
PA Child Abuse History Clearance Form
Federal (FBI) Fingerprint Criminal Background Check
Authorized to work in the U.S
Benefits
Comprehensive medical, dental, and vision coverage
Robust retirement plans
Substantial paid time off which includes holidays, vacation and sick time
Generous 75% tuition discount, available to employees as well as eligible spouses and children
Company
Penn State University
There’s a reason Penn State consistently ranks among the top one percent of the world’s universities.
10001+ employees
Funding
Current Stage
Late StageLeadership Team
Hamza Jamjoom
Co-Founder - Arts & Architecture Student Council
Kara Pytko
Co-founder of Virtual Scientist Webinar Series
Company data provided by crunchbase