Sally Beauty · 2 months ago
MANAGER DIGITAL ANALYTICS
United States
Full-time
Remote
Mid, Senior Level
2+ years expSally Beauty is a leading company in the beauty supply industry, and they are seeking a Digital Analytics Manager. This role supports the eCommerce and Marketing department by implementing advanced analytical techniques to enhance omnichannel marketing efforts and conducting comprehensive analysis of intricate datasets to uncover valuable insights on customer behavior and campaign effectiveness.
MessagingRetailSocial Media
Responsibilities
Supports eCommerce & Marketing department with data driven marketing strategies across various digital channels
This role implements advanced analytical techniques to enhance omnichannel marketing efforts including eCommerce and stores backed by statistics
The position will conduct comprehensive analysis of intricate datasets to uncover valuable insights on customer behavior, campaign effectiveness and market trends, utilizing both descriptive and prescriptive methodologies
Complex statistical and hypothesis testing and other analytical methods are used to identify correlation, causation and patterns within data
Partner with marketing teams, eCommerce, product management and IT to measure and optimize campaign performance, attribution, modeling and channel ROI using advanced analytics and statistical modeling: to align data-driven insights with business objectives
Create comprehensive coding documents outlining data layer specifications and triggers for event tracking for tools such as GA and QM
Conduct data testing and validation to ensure accurate data collection and reporting
Implement and maintain processes for extracting data from various marketing tools and CRM systems through API integration into SQL or BQ
Present data-driven insights and recommendations to senior executives
Heavily involved in quarterly analytics roadmap planning and data request intake process for the organization
Work closely with data engineers and IT professionals to guarantee integrity, quality and accessibility of data
Work closely with the Creative team to submit asset requests and ensure timely delivery and distribution to agency partners
Act as a point of contact with agency partners to manage vendor support
Build a team of data engineers and analysts by providing training and supporting best practices for the marketing team
Qualification
Required
Master's degree in communications, marketing, business or a closely related degree field and two years of progressive, post-baccalaureate experience in digital marketing manager, data scientist manager, digital analytics manager or a closely related occupation
Will also accept a bachelor's degree in communications, marketing, business or a closely related degree field and five years of progressive, post-baccalaureate experience in digital marketing manager, data scientist manager, digital analytics manager or a closely related occupation
Experience must include: 1 yr exp in programming languages with: R, or SQL; data visualization tools including Looker Studio, Tableau, and Power BI; Google Tag Manager; BigQuery; Quantum Metrics
Company
Sally Beauty
Sally Beauty is a global distributor and retailer offering professional beauty products to both retail consumers.
10001+ employees
H1B Sponsorship
Sally Beauty has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (21)
2024 (12)
2023 (9)
2022 (12)
2021 (10)
2020 (6)
Funding
Current Stage
Public CompanyTotal Funding
$600.03M2024-02-27Post Ipo Debt· $600M
2015-06-20Post Ipo Debt· $0.03M
2006-11-16IPO
Leadership Team
J
Jordan Bartow
CEO
Recent News
2025-10-29
Company data provided by crunchbase