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WellNow Urgent Care · 2 months ago

Director, CRM Operations & Martech

Chicago, Illinois

Full-time

Onsite

Director/Executive

$150K/yr - $180K/yr

10+ years exp

WellNow Urgent Care is part of The Aspen Group, a leading retail healthcare business support organization in the U.S. The Director of CRM Operations & Martech will lead the vision, strategy, and roadmap for CRM and marketing automation platforms, focusing on enhancing customer engagement and optimizing marketing processes.

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Responsibilities

Define and communicate the personalization vision, strategy, priorities, and KPIs

Lead CRM and personalized campaign execution with cross-functiona

Evaluate and integrate Martech platforms to scale customer engagement

Deliver top activation use cases such as advanced segmentation, lead enrichment, and journey orchestration

Link tactical execution to enterprise business strategies

Use data to measure performance, optimize campaigns, and drive improvements

Identify problems, create scalable solutions, and optimize operational processes

Champion continuous improvement and stay ahead of industry trends

Translate journey insights into digital tools that improve targeting, relevance, and conversion

Leverage AI, customer profiling, and computed traits to enrich CRM/CDP models and boost ROI

Deliver personalized use cases like real-time content, contractor training, and behavioral tracking

Manage relationships with external vendors and agencies supporting digital marketing efforts

Drive adoption of a unified customer profile across all touchpoints (Web, Call Center, CRM, Email, AZEKNow, etc.)

Oversee platform implementation and evolution

Monitor KPIs including conversion, lead quality, campaign performance, and engagement across channels

Lead cross-functional teams in a matrixed environment to deliver measurable outcomes

Build strong partnerships across marketing, product, IT, and analytics

Foster a culture of innovation, agility, and customer-centricity

Ensure marketing campaigns comply with data privacy laws and industry regulations

Maintain deliverability best practices for email and messaging platforms

Stay up to date on digital marketing trends and best practices, ensuring the team remains innovative and competitive

Act as the key liaison between marketing, IT, analytics, and product teams to ensure alignment on business objectives

Work CRM Channel teams with creative, content, and digital teams to streamline asset creation and campaign execution

Partner with sales and customer support teams to align marketing initiatives with customer needs

Qualification

CRM platformsMartech platformsData-driven marketingSalesforceCDPsData privacy knowledgeAnalytical skillsCross-functional collaborationCommunication skillsProblem-solving skills

Required

10+ years in digital product management with deep expertise in CRM, CDP, or Martech platforms

Hands-on experience with Salesforce, CDPs (Datacloud preferred), and automation tools

Proven track record driving personalization, segmentation, and data-driven marketing at scale

Knowledge of data privacy, consent management, and compliance (GDPR, CCPA, HIPAA)

Strong ability to turn technical architecture and customer insights into scalable business solutions

Demonstrated success leading cross-functional teams and delivering measurable results

Entrepreneurial mindset with strong problem-solving and innovation skills

Excellent analytical, communication, and collaboration skills

Benefits

Paid time off

Health

Dental

Vision

401(k) savings plan with match

Company

WellNow Urgent Care

Glassdoor2.6

WellNow Urgent Care is one of the fastest-growing providers of urgent medical care, virtual care, occupational health services and clinical research in the United States.

Founded in 2011

Nashville, Tennessee, USA

1001-5000 employees