Acadia · 2 months ago
Integrated Media Analyst
Acadia is a modern media and growth agency built for today’s marketing landscape, seeking a detail-oriented Integrated Media Analyst. The role involves supporting campaign setup, pacing, reporting, and financial tracking to ensure accurate and optimized media plans for measurable outcomes.
AdvertisingDigital MarketingE-Commerce
Responsibilities
Support the development and activation of omnichannel media campaigns across streaming video/audio, display/native, programmatic, search, social, and more
Maintain media flowcharts, campaign setup documentation, and insertion orders (IOs)
Coordinate with vendors and partners on creative trafficking, UTM and landing page setup, and billing documentation (W-9s, vendor forms, etc.)
Ensure campaign details and deliverables are accurate, complete, and organized across systems
Pull and compile weekly and monthly performance data from vendor dashboards and platform reports
Track media spend and pacing across campaigns, updating internal and client trackers on a regular cadence
Maintain the integrity of funnel reporting — ensuring data alignment across platforms, UTMs, and creative versions
Identify anomalies or performance shifts early and collaborate with planners to understand the 'why.'
Assist in building recurring and ad-hoc performance decks that translate data into clear narratives
Partner with the Ad Operations Manager to ensure consistent creative trafficking, tag QA, and UTM tracking
Work closely with Media Planners and Leads to maintain accurate and timely data that supports proactive optimization
Contribute to internal documentation, templates, and best practices that improve process efficiency
Participate in cross-team meetings, brainstorming sessions, and campaign reviews to build a holistic understanding of modern media planning
Gain hands-on experience with key media tools including Google Campaign Manager, Prisma, Nielsen, MediaRadar, DSP dashboards, and analytics platforms
Manage organized and version-controlled reporting files in Google Sheets, Excel, and Asana
Support implementation of Acadia’s evolving ad ops processes to ensure precision and accountability across campaigns
Qualification
Required
0–2 years of experience in media planning, marketing analytics, or advertising operations (agency or internship experience preferred)
Strong attention to detail and comfort working with large data sets
Proficiency in Excel/Google Sheets (pivot tables, lookups, formulas)
Basic understanding of digital media concepts (impressions, CPM, CTR, conversions, pacing)
Effective communicator who can flag anomalies and follow through with clarity
Curious about media strategy and eager to learn the 'why' behind performance data
Organized, accountable, and proactive — comfortable working in a fast-paced, collaborative environment
Benefits
Exposure to full-funnel media planning across multiple channels and industries.
Hands-on experience with advanced planning, analytics, and reporting tools.
Mentorship from senior media strategists and planners.
A growth-oriented environment where attention to detail, accountability, and initiative are noticed and rewarded.
Company
Acadia
Acadia is a full-service growth marketing platform offering a full range of digital marketing and media solutions.
H1B Sponsorship
Acadia has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (17)
2024 (26)
2023 (31)
2022 (13)
2021 (33)
2020 (25)
Funding
Current Stage
Growth StageRecent News
2025-02-21
Company data provided by crunchbase