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CosmoProf Beauty · 2 months ago

MANAGER DIGITAL ANALYTICS

United States

Full-time

Remote

Mid, Senior Level

2+ years exp

CosmoProf Beauty is seeking a Digital Analytics Manager to support their eCommerce and Marketing department with data-driven marketing strategies across various digital channels. The role involves implementing advanced analytical techniques to enhance omnichannel marketing efforts, conducting comprehensive analyses of datasets, and collaborating with various teams to optimize campaign performance and data integrity.

Retail

Responsibilities

Supports eCommerce & Marketing department with data driven marketing strategies across various digital channels

Implements advanced analytical techniques to enhance omnichannel marketing efforts including eCommerce and stores backed by statistics

Conducts comprehensive analysis of intricate datasets to uncover valuable insights on customer behavior, campaign effectiveness and market trends, utilizing both descriptive and prescriptive methodologies

Uses complex statistical and hypothesis testing and other analytical methods to identify correlation, causation and patterns within data

Partners with marketing teams, eCommerce, product management and IT to measure and optimize campaign performance, attribution, modeling and channel ROI using advanced analytics and statistical modeling: to align data-driven insights with business objectives

Creates comprehensive coding documents outlining data layer specifications and triggers for event tracking for tools such as GA and QM

Conducts data testing and validation to ensure accurate data collection and reporting

Implements and maintains processes for extracting data from various marketing tools and CRM systems through API integration into SQL or BQ

Presents data-driven insights and recommendations to senior executives

Heavily involved in quarterly analytics roadmap planning and data request intake process for the organization

Works closely with data engineers and IT professionals to guarantee integrity, quality and accessibility of data

Works closely with the Creative team to submit asset requests and ensure timely delivery and distribution to agency partners

Acts as a point of contact with agency partners to manage vendor support

Builds a team of data engineers and analysts by providing training and supporting best practices for the marketing team

Qualification

Digital MarketingData AnalysisStatistical ModelingProgramming RProgramming SQLData VisualizationGoogle Tag ManagerBigQueryQuantum MetricsTeam LeadershipCommunication Skills

Required

Master's degree in communications, marketing, business or a closely related degree field and two years of progressive, post-baccalaureate experience in digital marketing manager, data scientist manager, digital analytics manager or a closely related occupation

Will also accept a bachelor's degree in communications, marketing, business or a closely related degree field and five years of progressive, post-baccalaureate experience in digital marketing manager, data scientist manager, digital analytics manager or a closely related occupation

Experience must include: 1 yr exp in programming languages with: R, or SQL; data visualization tools including Looker Studio, Tableau, and Power BI; Google Tag Manager; BigQuery; Quantum Metrics