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AAA Life Insurance Company · 8 hours ago

Direct Marketing Program Manager

Livonia, MI

Full-time

Hybrid

Senior Level

5+ years exp

AAA Life Insurance Company is a respected and trusted American brand focusing on Life Insurance and Annuity Products. The Direct Marketing Program Manager will develop marketing strategies for customer segments within direct mail and digital channels, ensuring alignment with business objectives and optimizing campaign performance.

Financial ServicesInsuranceLife Insurance

H1B Sponsor Likely

Responsibilities

Conduct thorough analysis of customer segment insights to identify key demographics, preferences, and behaviors for focus

Utilize data-driven insights to understand customer needs, pain points, and opportunities within each segment

Develop and implement targeted marketing strategies for customer segments

Collaborate with cross-functional teams to align marketing strategies with overall business objectives

Partner with the direct marketing team to develop and execute multi-channel marketing campaigns, including direct mail and digital initiatives, to effectively reach and engage the target customer segments

Utilize marketing automation tools to analyze campaign results and optimize campaign performance

Establish key performance indicators (KPIs) to measure the success of marketing campaigns and initiatives at the customer segment level

Analyze campaign performance and based on analysis recommend proposed course corrections, to the Direct Marketing leadership team

Develop campaign proformas for Direct Marketing leadership review and approval

Working with Data Analytics, Audience Selection, and Mail Operations teams to formulate sound test designs that will validate new programs, new creative, or changes in program direction

Collaborate with product teams, sales, and other departments to ensure alignment of segment marketing strategies with overall business goals

Effectively communicate segment-specific insights and recommendations to stakeholders

Conduct regular campaign kickoff and retro meetings, reviewing campaign direction, review results, and educate stakeholders on key insights and priorities to ensure alignment and support for initiatives

Communicating to required constituencies (in and out of Direct Marketing) so that key partners are aware and well informed of the strategic direction and performance of Direct Marketing team

Provide creative direction and develop direct mail marketing tactics with agencies, ensuring key deliverables and the creative integrity of the design and copy

Develop creative and messages appropriately aligned to the AAA Life brand. This responsibility will include working with legal and compliance to assure creative is appropriate for the competitive and regulatory environment

Performing the required work to implement the individual executions of campaigns, new and existing

Additional responsibilities will include assisting in the preparation of annual marketing strategy and business plans for the Direct Marketing unit

Assisting in the preparation of budgets and sales plan reporting

Maintaining awareness of the competitive environment, insurance industry and key industry regulations which may impact their program and/or business model and strategic objectives of Direct Marketing overall

Qualification

Marketing strategy developmentData analysisDirect mail marketingDigital marketingInsurance marketing experienceAnalytical skillsCollaboration skillsCommunication skills

Required

5+ years of proven experience in relevant marketing roles

Strong analytical skills with the ability to interpret quantitative and qualitative data

Experience with direct mail and digital marketing channels

Preferred

Bachelor's degree in marketing, Business, or a related field preferred

Insurance marketing experience a plus

Benefits

Comprehensive medical, dental, and vision coverage starting from your first day.

Employer 401k match and employer contribution to a pension plan.

Generous PTO and paid parental leave to support your family needs.

Opportunities for associate engagement in various social programs and community involvement initiatives backed by the company.

Company

AAA Life Insurance Company

AAA Life Insurance Company is fueled by our mission of providing financial security and peace of mind to AAA members through our life insurance products, delivering on the outstanding customer service that members have come to expect from the AAA brand.

Founded in 1969

Livonia, Michigan, USA

501-1000 employees

https://www.aaalife.com/

H1B Sponsorship

AAA Life Insurance Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (6)

2024 (7)

2023 (9)

2022 (3)

2021 (1)

2020 (1)