Apply on Employer Site

New York Life Insurance Company · 4 hours ago

Associate, Customer Marketing

Tampa, FL

Full-time

Hybrid

Entry Level

$57K/yr - $82K/yr

2+ years exp

New York Life Insurance Company is a Fortune 100 mutual company with a legacy of purpose and integrity. They are seeking an Associate in Customer Marketing to support database marketing development, improve operational processes, and assist in executing marketing campaigns.

FinanceFinancial ServicesInsurance

H1B Sponsor Likely

Responsibilities

Assist in the development of direct marketing programs via Unica Campaign in a timely and accurate manner to drive sales growth and support the expansion of customer marketing efforts

Develop strong technical knowledge in your area on the Customer Marketing team, combining business insight and knowledge of available data with superior campaign execution and technical expertise

Participate in team efforts to develop and execute system enhancements for improving the operations of data-driven marketing programs. Seek improvement in existing operational and technical processes to make the work of the team more efficient

Assist in the development of new ideas and business case analyses based on understanding available customer data sources and campaign results. Leverage existing data to provide insights and fuel campaign innovations

Contribute to day-to-day and small-to-moderate scope Systems projects, and provide support on larger Systems initiatives

Collaborate with support departments as issues with customer marketing campaigns arise. Identify root causes and recommend solutions, process improvements, and controls to prevent recurrences

Qualification

HCL Unica CampaignSQLData analysisExcelAccessProject prioritizationCommunication skillsSelf-motivatedAttention to detailFlexibility

Required

Basic understanding of how available customer data can be applied within campaign management technology (HCL Unica Campaign/Interact) to drive customer marketing program strategy, execution, and business performance

Ability to prioritize projects and assignments and allocate time efficiently

Demonstrate understanding of customer marketing strategy and sales goals. Navigate data and apply it in support of making valuable business decisions to drive growth and innovation in the channel

Review and update processes and procedures in place today; innovate to add further quality and efficiency to the work of the team

Eagerness to learn and grow knowledge of how customer marketing strategies can affect other functional areas and communicate clearly when changes are necessary to minimize impacts to goals and processes

Proficiency with Excel, Access, SQL, and Query Tools

Proficient at prioritizing projects and assignments

Ability to work under guidance and assume responsibility for campaign deadlines

Understand how available customer data can be applied within campaign management technology to further expand support offered to customer marketing programs

Excellent written and oral communication skills

Self-motivated, independent, flexible, and high attention to detail

Preferred

Bachelor's Degree in Marketing, Business Administration, Finance, Operations, Information Systems

2+ years related experience

Exposure to campaign management software, with HCL Unica Campaign/Interact

Experience with AI or data science tools

Benefits

Leave programs

Adoption assistance

Student loan repayment programs

Company

New York Life Insurance Company

For over 180 years, we’ve helped turn your biggest dreams into milestones that last a lifetime.

Founded in 1845

New York, New York, USA

10001+ employees

https://www.newyorklife.com/

H1B Sponsorship

New York Life Insurance Company has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (149)

2024 (99)

2023 (85)

2022 (77)

2021 (48)

2020 (65)