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PMG · 2 hours ago

Product Lead, Creative Team

Dallas, TX

Full-time

Onsite

Mid, Senior Level

4+ years exp

PMG is a global independent marketing services and technology company recognized for its innovative approach and commitment to employee satisfaction. As a Product Lead, you will drive the product strategy for Alli's Creative Insights platform, collaborating with various teams to enhance marketing technology solutions and empower clients with data-driven insights.

AdvertisingBrand MarketingContent MarketingCreative AgencyDigital Marketing

H1B Sponsor Likely

Responsibilities

Own the roadmap for Alli's Creative Insights platform

Use data driven approach to help creative teams build and concept better creative through concepting and production

Understand how creative and media teams work together to drive marketing objectives

Identify and develop new product opportunities using AI and data science based models

Work with external third parties (i.e., Google, Amazon, OpenAI) to assess partnerships and licensing opportunities evaluate AI based partnerships

Work with executives to align product vision and strategy

Responsible for product planning and execution throughout the product life cycle

Actively engage users and drive adoption through various marketing activities such as: all hands company meetings, lunch & learns, newsletters and product documentation to both internal and external audiences

Actively manage a portfolio of concurrent product projects, quality of deliverables, dependencies, and outcomes to ensure that the product objectives are achieved on time

Coordinate delivery of product releases with the Engineering and Media teams

Conduct research, gather and document product and customer requirements, ensuring project documents are complete, with abundant detail, current, and stored appropriately

Work cross-departmentally to scope costs, time, and capacity for requests

Work with UI/UX team to design flows, prototypes, sketches, and high-fidelity visuals for your features

Ideate and brainstorm solutions

Conduct testing to improve software quality

Provide content for product line and marketing communications

Qualification

Product managementData-driven decision makingStakeholder managementProduct lifecycle managementLLMsAnalytics toolsCreative intelligence platformsUser behavior understandingPresentation skillsSelf-motivated

Required

Bachelor's Degree or equivalent work experience

4+ years of related work experience in an advertising/creative agency and/or in a product focused role within a technology based organization

4+ years of experience working with customer data, martech data sets, and/or digital advertising platforms; experience working alongside creative teams

Strong stakeholder management

Prior experience building and delivering product marketing presentations to large audiences, both internally and externally; past experience with Keynote/PowerPoint

Passion for understanding users and their behavior

Prior experience working with LLMs and prompt engineering and/or data science modeling

Prior experience managing the end to end product lifecycle

Self-motivated; keen interest in learning new tools and technology

Preferred

Experience with analytics tools such as: Pendo, Mixpanel and Google Analytics

Familiarity with creative intelligence platform such as: Smartly, VidMob, Kargo

Benefits

Professional Development: Take advantage of our learning and development programs, mentorship opportunities, and career advancement support.

Generous Time Off: Enjoy generous paid time off and holiday allowances to recharge and spend time with loved ones.

Parental Leave: We provide paid parental leave to support your family during important life events.

Retirement & Pension Plans: Plan for your future with competitive retirement or pension programs, including contribution matching.

Fertility and Family Support: Access fertility benefits for all team members and their spouses.

Healthcare: Coverage and support for everyday medical expenses and routine care, tailored by geography.

Pet Insurance: Protect your pet's health and your finances.

Lifestyle Spending Accounts: Enjoy 100% company-funded accounts to promote healthy habits and well-being.

Commuter Benefits: Access support for travel and commuting needs, where available.

Annual Bonus: All employees are eligible for an annual bonus.

Volunteering Opportunities: Receive 8 give-back hours to volunteer in your local communities.

AI Enterprise License: Access AI Enterprise accounts and participate in weekly AI training sessions to empower and ensure AI safety.

Company

PMG

Glassdoor3.3

PMG is a digital agency.

Founded in 2010

Fort Worth, Texas, USA

501-1000 employees

http://www.pmg.com

H1B Sponsorship

PMG has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (2)

2023 (2)