Leon Capital Group · 3 weeks ago
Head of Growth Product & Audience Intelligence
Dallas, TX
Full-time
Onsite
Director/Executive
7+ years expLeon Capital Group, Direct Investments is focused on building a next-generation healthcare platform leveraging technology and intelligence. The Head of Growth Product & Audience Intelligence will be responsible for designing and delivering audience targeting and marketing intelligence products through AI and automation, bridging data science and marketing strategy to enhance growth across the Leon ecosystem.
Commercial Real EstateReal Estate
Hiring Manager
Ricardo Cruz, M.A.
Responsibilities
Define and own the roadmap for audience segmentation, targeting, and personalization across Leon Capital Group, Direct Investments' digital marketing channels (Meta, Google, TikTok, LinkedIn, etc.)
Translate business and advertiser needs into productized targeting capabilities such as 'in-market,' 'behavioral intent,' 'lookalike,' and exclusion logic features
Create scalable audience frameworks that can extend across Leon’s other verticals (healthcare, real estate, financial services, and investment)
Manage relationships with third-party AI/ML partners ('engineering as a service'), such as ZS, ScienceSoft, Intellias, or Tredence, aligning external capabilities with LHP’s product roadmap
Partner with internal and external data science teams to develop signal processing, model training, and audience performance frameworks
Oversee the ingestion, cleaning, and governance of first- and third-party data used for audience intelligence
Design and evaluate large-scale A/B tests and experiments that quantify the causal impact of targeting changes on ROI, conversion, and patient acquisition
Build and maintain attribution and lift measurement systems, integrating deterministic and probabilistic methods
Collaborate with econometrics and analytics teams to validate impact and optimize audience precision
Lead a privacy-first approach to audience intelligence, balancing personalization with compliance (HIPAA, GDPR, post-IDFA, CCPA)
Establish standards for data handling, consent, and anonymization
Partner with compliance, legal, and marketing science leaders to embed ethical safeguards into all audience systems
Work cross-functionally with Growth, Marketing Science, Analytics, and Engineering teams to operationalize targeting strategies
Translate complex ML outputs into actionable frameworks and dashboards for marketing activation
Enable performance marketers and brand teams to test, measure, and iterate audiences with agility and precision
Qualification
Required
7–10 years of experience in Product Management, Ad Tech, Marketing Science, or Data-Driven Growth roles
Demonstrated success building cross-functional, data-powered growth systems
Exceptional communication skills — able to distill complex analytics into executive-level strategy
Comfortable operating in high-growth, entrepreneurial, and regulated environments
Deep understanding of data taxonomy, signal engineering, and event-based tracking (pixels, SDKs, conversion events)
Working knowledge of auction dynamics (bid, relevance, expected action rate) within major ad platforms
Proficiency with SQL and Python (or R) for data extraction, modeling, and exploratory analysis
Familiarity with machine learning libraries (TensorFlow, PyTorch, CausalML, DoWhy) and modern experimentation frameworks
Experience with growth experimentation and analytics tools such as Amplitude, Optimizely, Looker, or equivalent
Strong appreciation for privacy-first attribution and signal-loss mitigation in a post-cookie, post-IDFA landscape
Have a proven track record in designing and optimizing targeting systems that drive measurable ROI
Be equally comfortable partnering with ML engineers and communicating with business executives
Have experience managing AI/ML 'as a service' providers or leading internal data science teams
Exhibit a privacy-first mindset with strong working knowledge of healthcare data governance
Be a strategic systems thinker with a bias for action — able to translate abstract data science into scalable, monetizable products
Company
Leon Capital Group
Leon Capital Group (LCG) is a diversified holding company for a privately-owned group of entities based in Dallas, Texas.
51-200 employees
H1B Sponsorship
Leon Capital Group has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
Funding
Current Stage
Growth StageLeadership Team
Fernando De Leon
Founder and CEO
Doug Puckett
Chief Administrative Officer
Recent News
2025-12-29
Company data provided by crunchbase