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Via · 2 months ago

Digital Content Associate Principal

New York City

Full-time

Onsite

Mid Level

$85K/yr - $115K/yr

4+ years exp

Via is using technology to transform transportation around the world. They are seeking a sharp, creative Digital Content Associate Principal to own the strategy, development, and optimization of content across primary digital channels, ensuring a cohesive and engaging narrative that communicates the company's global impact and thought leadership.

LogisticsMobile AppsReal TimeRide SharingTransportation

Responsibilities

Develop and execute strategy: Define and own the overarching digital content strategy that aligns with Via's business goals, product launches, and regional marketing initiatives

Voice and consistency: Maintain and evolve Via's brand voice and editorial guidelines across all digital platforms, ensuring a cohesive and engaging narrative

Content calendar management: Own the end-to-end execution of our social media calendar, including scheduling, publishing, and ensuring content consistency across all channels

Copywriting and curation: Draft and edit engaging, on-brand copy for daily posts across LinkedIn, Twitter/X, and other key platforms, ensuring all messaging aligns with Via’s strategic priorities and voice

Community management: Actively monitor social channels for mentions, news, and relevant conversations. Engage with followers, partners, and the public in a timely, professional, and on-brand manner

Performance tracking: Assist in tracking and reporting on platform key performance indicators (KPIs). Gather data, analyze performance trends, and help generate insights to inform future strategy

Asset coordination: Coordinate with the Design team to manage and organize visual assets (photos, graphics, videos) to ensure timely delivery and proper platform formatting

Research & trends: Stay current on industry news, competitor activity, and platform updates, bringing fresh ideas and best practices to the team

Qualification

Digital content strategySocial media managementCopywritingPerformance trackingCommunity managementProject managementFluency in analytics toolsResearchTrendsAttention to detailSelf-starter

Required

Minimum of 4 years of experience in social media management, digital marketing, or content strategy for B2B or mission-driven organizations

A proven track record of managing and growing professional B2B audiences across social channels, particularly LinkedIn and Twitter/X and website visitors

Exceptional writing and editing skills with the ability to quickly craft polished, professional, and engaging copy; ability to experiment with voice and tone to find the right fit

Fluency in using social media scheduling and analytics tools - you know how to interpret metrics and optimize content accordingly

Highly organized with meticulous attention to detail and a proactive approach to project management

Adept at translating complex technology, policy, or impact-driven work into accessible, engaging, and human-centered content

A self-starter who thrives in a fast-paced, mission-driven work environment