Weber Shandwick · 2 months ago
Manager, Influencer
San Francisco, California, United States
Full-time
Onsite
Mid, Senior Level
$78K/yr - $88K/yr
5+ years expWeber Shandwick is a leading global communications agency, and they are seeking a Manager to join their Consumer/Influencer team. The role requires a deep understanding of the influencer landscape and expertise in developing and executing brand and influencer-led campaigns for consumer brands.
AdvertisingAnalyticsConsultingContentMarketingPublic RelationsReputation
Responsibilities
Own responsibilities for executional leadership of multiple client programs, budgets, plans
Maintain daily client contact, serving as a trusted resource and advisor
Facilitate cross-functional team integration (strategy, creative, integrated media specialists, influencer)
Translate strategies into tactical plans; ensure team deliverables align with strategies
Develop messaging for clients and oversee the creation of media strategies that take an integrated approach to driving awareness with target audiences
Proactively support and suggest improvements and new ideas to exceed client expectations by leveraging industry knowledge and experience
Demonstrate financial acumen in the areas of budgeting, billing and staffing
Craft influencer strategies for yearlong plans and product launches
Research, vet, contract and manage relationships with influencer talent
Develop influencer briefing materials
Oversee influencer briefings and content creation, monitor influencer content performance, track against KPIs and prepare detailed recaps
Take responsibility to execute influencer strategies
Manage and build relationships with influencers and third party agents
Mine current news cycle for ad hoc influencer opportunities
Demonstrated expertise in social platforms, user behaviors and emerging trends
Communicate with clients on daily basis
Provide basic client counsel
Serve as a key participant in client meetings and presentations
Proof and edit client related documents as needed
Manage client and team resources and deliverables around major campaigns and product launches
Mentor junior staff
Qualification
Required
5-7 years of experience in consumer marketing
Deep understanding of the influencer landscape
Unique experience developing and executing both earned-led brand and influencer-led campaigns for consumer brands
Intellectual curiosity and creativity
Ability to understand the elements that make a story exciting
Strong communication skills: speak, write and edit succinctly and compellingly
Ability to meet deadlines, multi-task, and work well under pressure
Interpersonal skills to work effectively in a team or independently
Proficiency in Word, PowerPoint, Excel, and Outlook
Knowledge of media databases and social tracking tools
Attention to detail and commitment to delivering clear and precise work
Demonstrated passion for influencer marketing both personally and professionally
Specific interest in the luxury lifestyle, food and design space
Ability to craft influencer strategies for yearlong plans and product launches
Experience in researching, vetting, contracting, and managing relationships with influencer talent
Ability to develop influencer briefing materials
Experience overseeing influencer briefings and content creation
Ability to monitor influencer content performance and track against KPIs
Experience managing and building relationships with influencers and third-party agents
Ability to mine current news cycle for ad hoc influencer opportunities
Demonstrated expertise in social platforms, user behaviors, and emerging trends
Ability to communicate with clients on a daily basis
Ability to provide basic client counsel
Experience serving as a key participant in client meetings and presentations
Ability to proof and edit client-related documents as needed
Experience managing client and team resources and deliverables around major campaigns and product launches
Ability to mentor junior staff
Benefits
Medical
Dental
Vision
401k (with employer match)
Tuition Reimbursement
Juice Money - $60 monthly reimbursement to be used towards purchases that nourish your health, mind, body, and soul
MyDays – Flexible holiday schedules
Short-Term Disability
Paid Employee Family Leave
Family Building Benefit
Company
Weber Shandwick
Weber Shandwick is a global public relations firm with offices in major media, business, and government capitals around the world. It is a sub-organization of Interpublic Group.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
C
Colin Byrne
CEO, UK & EMEA
Gail Heimann
Chief Executive Officer
Recent News
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