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Wingstop Restaurants Inc. · 1 day ago

Senior Director, Integrated Marketing and Brand

Dallas, TX

Full-time

Hybrid

Director/Executive

10+ years exp

Wingstop Restaurants Inc. is a fast-growing brand in the restaurant industry, focused on delivering bold flavors. The Senior Director of Integrated Marketing and Brand will lead the brand vision and marketing strategies to drive growth and ensure the brand remains top of mind for consumers.

Food and BeverageTravel

Responsibilities

Turn flavor into impact: Bring together consumer, market, media, and business insights to define what our brand needs to serve up next — always rooted in what makes Wingstop craveable

Simplify the complex: gather diverse input and align stakeholders to create clear, actionable strategies that drive business results

Lead the charge on growth: Build and deliver brand plans that allow Wingstop to serve more of the world our bold flavors, aligning current investments with future brand goals to make sure every move delivers maximum flavor and ROI

Own & develop big ideas: Champion creativity taking the 2026 brand platform from spark to sizzle — from concept to full-on execution that drives real business impact and brand love

Inspire and align: Rally a director-level multifunctional crew to create quarterly integrated marketing plans with bold, single-minded goals and clear communication that breaks through the noise

Grow great people: Coach, develop, and empower an end-to-end brand team that moves fast, collaborates fiercely, and brings the flavor to everything we do

Qualification

Brand buildingCreative developmentStrategic insightsLeadershipAgency managementBachelor's degreeCommunicationsMaster's degree (MBA)Emotional intelligenceTeam collaboration

Required

A track record of brand building and creative development that's not just smart — it's driven real, measurable business growth

The ability to dig into insights, find the 'so what,' and turn it into bold ideas that make the brand stronger and the business grow

You've led teams, agencies, and cross-functional partners — and earned trust up, down, and across the organization

You move with urgency, integrity, and accountability — a true culture add who's agile, curious, and unafraid to get your hands saucy

Proven ability to communicate complex information clearly and effectively to senior executives and cross-functional leaders

10 years of brand-building experience with serious depth in agency management and creative development

Bachelor's degree in Marketing, Business, Communications, or a related field

Preferred

Experience leading through change and keeping teams fired up through transformation

A master's degree (MBA) or background in CPG or traditional brand management — you know how to build brands that scale and last

Benefits

Unlimited paid time off for exempt employees

One paid volunteer day of your choice

Competitive bonus structure for eligible roles

Team member stock purchase plan

Health savings or flexible spending account options

401k – (dollar for dollar on the first 3% and then 50 cents on the dollar for the next 2% for team member contributions up to 5% of eligible compensation)

Comprehensive medical, dental, and vision benefits

Basic life and AD&D insurance provided

Pet insurance

Education Assistance

Wellness reimbursement program

Paid maternity and paternity leave

Lunch provided every Tuesday and Thursday in office

Work from home Fridays

Discount on Wingstop gift cards

Onsite game room