InsideTracker · 2 months ago
Direct to Consumer Growth Marketer
Cambridge, MA
Full-time
Hybrid
Mid, Senior Level
$85K/yr - $100K/yr
5+ years expInsideTracker is the leader in science-based wellness and longevity services, focused on transforming how people manage their health. They are seeking a D2C Growth Marketer to develop and execute growth strategies, manage customer journeys, and scale marketing efforts across various channels to drive profitable growth.
AnalyticsBiotechnologyFitnessHealth CareWellness
No H1B
Responsibilities
Design and execute comprehensive growth strategies, informed by data and consumer behavior
Develop and execute content strategies, with an emphasis on emerging AEO principles, to capture a dominant share of voice in AI-powered search results
Scale multi-channel acquisition across paid search, social, display, connected TV, and emerging platforms, such as LLMs and Voice Assistants
Deploy advanced strategies across Meta, Google Ads, and DSPs using first-party data
Execute targeted email/SMS acquisition funnels with behavioral triggers and dynamic content personalization
Run CRO programs using A/B testing, and advanced statistical methods
Implement and manage advanced marketing analytical tools, and CDPs
Develop and refine attribution models including algorithmic, last-touch, and incrementality
Track, analyze, and communicate performance insights that drive decision making
Qualification
Required
5-10+ years in D2C growth marketing
3+ years of experience in health tech, wellness, or adjacent industries (nutrition, fitness, longevity)
Hands-on experience managing budgets across channels with a strong focus on ROI
Deep knowledge of subscription models and optimizing long, complex customer journeys
Full-funnel expertise across performance, content, conversion, retention, and lifecycle marketing
Skilled in Marketing automation and CRM platforms
Strong understanding of AEO strategies and content-performance alignment
Preferred
Degree in Marketing, Business, or related field, MBA preferred
Understanding of health consumer psychology, behavior change, wellness market trends and marketing compliance
Ability to integrate clinical insights into messaging while navigating FDA/FTC regulations
Expertise in influencer marketing within health and wellness verticals
Certification in Google Analytics 4, Facebook Blueprint, or similar platforms
Benefits
Competitive base salary, plus equity package
Performance-based bonus structure tied to growth KPIs
Comprehensive health benefits including free InsideTracker testing
Company
InsideTracker
InsideTracker features its platform that analyzes and tracks key biochemical and physiological markers.
11-50 employees
Funding
Current Stage
Growth StageTotal Funding
$18.2MKey Investors
PeakBridge
2022-09-06Series B· $15M
2022-05-01Series A
2021-01-01Series Unknown
Leadership Team
Rony Sellam
CEO
Gil Blander
Founder and Head of Data Initiative
Recent News
Precedence Research
2025-08-13
Company data provided by crunchbase